Author Archives: Chelsea Cepicky

3 Big Reasons Nutella’s Facebook Page is Worth the Like and Follow

ShareBy: Brittney Hager and TJ Sheffer Facebook can easily be viewed as one of the most popular social media networks. People, young and old, enjoy using Facebook for socializing, picture sharing, and liking the pages of many of their favorite … Continue reading

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A Look Into the Midwest Digital Marketing Conference

Share This week in the UMSL Business podcasting series, “In Your Business with UMSL Business”, a few UMSL Business students sat down with Perry Drake, Angela LaRocca and Briana Smith to talk about the upcoming Midwest Digital Marketing Conference and … Continue reading

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The Future of Live Streaming

ShareBy: Chidu Subbiah Live Streaming has become a buzzword of late, but the history can be traced back to the late 90’s and early 2000’s when computing power became cheaper and powerful. The bandwidth of networks grew dramatically in this timeframe … Continue reading

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Twitter Guide: JetBlue Shows Us How to Tweet

ShareBy: Pablo Romero Twitter has become a major tool for marketing. Whether you are a company big or small having a twitter connects you to people all over the world and it opens communication in a much larger scale than … Continue reading

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UX Design – What is it and why is it so important today?

ShareBy: Chidu Subbiah User experience (UX) can be defined as the customer’s perception and how they interact with the website, applications, products, services, and the organization. It is the lens through which your users view the company as a whole. UX … Continue reading

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Things You Didn’t Know About Dean of UMSL College of Business

ShareBy: Gabrielle Sealey and TJ Sheffer For those of you who haven’t been introduced to UMSL’s College of Business Dean, you’re in luck. In a recent podcast, “In Your Business with UMSL Business” produced by the school, our students had … Continue reading

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6 Ways To Make Your University’s Social Media Channels Work Better

ShareBy: Brittney Hager with the contribution of TJ Sheffer, Gabrielle Sealey, Jordan DeMars, Daniel Klevorn, and Pablo Romero Technology has evolved drastically and brought a rise in social media. Almost everyone has at least one form of it, and the … Continue reading

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Strasbourg, France IMBA Program Fall 2016

ShareBy: Hayley Alexander Studying abroad in Strasbourg, France was an opportunity I had always dreamed of and it surpassed my expectations. I spent five months in the capital of Europe that bordered two countries; Switzerland and Germany. With only a … Continue reading

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Why Digital Marketing Matters

ShareBy: Nicholas Sylvia The way people use digital devices is rapidly changing. We live in a world where people are constantly connected and always consuming digital media. Whether it is Smartphones, Smart watches, TV’s, computers, or even virtual reality, consumers … Continue reading

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Technology conference sheds light on the future of cybersecurity

ShareKeylogging software, phishing scams and remote access Trojans are just a few of the security threats consumers and corporations face each day. On Nov. 18, information technology professionals representing companies such as MasterCard, Ameren, Centene, Edward Jones and Express Scripts … Continue reading

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