Category Archives: Marketing

A Look Into the Midwest Digital Marketing Conference

Share This week in the UMSL Business podcasting series, “In Your Business with UMSL Business”, a few UMSL Business students sat down with Perry Drake, Angela LaRocca and Briana Smith to talk about the upcoming Midwest Digital Marketing Conference and … Continue reading

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UMSL Alumnus Shares His Experience

ShareWe recently caught up with UMSL alumnus Spenser Schmitt (‘14) about his experience at UMSL. Spenser, like many UMSL students first attended community college before transferring. Find out what Spenser has to say about his experience with the university and … Continue reading

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Speed Networking Blitz’s through UMSL

ShareThe UMSL Marketing Club recently hosted their fall ‘Speed Networking’ event, at the JC Penney Center last Thursday, December 4th. Similar to speed dating, students rotate down isles of tables every three minutes only talking to recruiters from top local … Continue reading

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Conquering Fear of Failure: How I Arrived in Marketing

ShareEveryone makes mistakes.  Small mistakes— forgetting the grocery list; expensive mistakes— getting a speeding ticket; embarrassing mistakes— sending a text meant for a significant other to your mom.  And sometimes we make mistakes of epic proportions— life-altering decisions or choices … Continue reading

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The Digitization of Currency

Share Perry D. Drake Assistant Professor of Social and Digital Media Marketing   Another disruption is about to occur.  Are you ready?  And it is going to effect how you and I will make purchases. Apple Pay is about to … Continue reading

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Developing Your Social Media Marketing Plan

Share   Perry D. Drake Assistant Professor of Social and Digital Media Marketing   The basic function of marketing as we know it has changed.  It is no longer acceptable to simply push out a message or grab someones attention … Continue reading

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