Category Archives: Social & Digital Media

Guest Editorial: May I Have Your Attention, Please?

ShareBy: Steve Bauer  UMSL Marketing Advisory Board Member since 2013 & Global Lead, FleishmanHillard’s Social & Innovation @SteveBauer   Time. It’s our most valuable resource. How we choose to spend it is up to each of us. But there’s a … Continue reading

Posted in Marketing, Social & Digital Media | Tagged , , | Leave a comment

Meet College of Business International MBA student, Kristina Medvedeva!

Share  Kristina Medvedeva was ready for her solo intercontinental move to St. Louis well before booking a plane ticket in 2014. She had done her homework. A master’s degree in North American studies, fluency in English and an independent spirit … Continue reading

Posted in Marketing, Social & Digital Media | Tagged , | Leave a comment

Importance of Taking Business Courses for Students Of Other Majors

Share“In Your Business”, a podcasting series by UMSL Business, continues to feature people, who are experts in their fields, discussing issues the audiences can relate to. In a recent podcast, UMSL Business Interviewed Dr. Carl Hoagland and Mr. Tyler Beffa. … Continue reading

Posted in Marketing, Social & Digital Media | Leave a comment

The Hands Movement On Social Media

ShareBy: Isela Sanchez The hands-focused social media movement is on the rise! Hands have always been a big part of films and other on-screen productions, but recently they have started to play a huge role on social media. Hands are … Continue reading

Posted in Marketing, Social & Digital Media | Leave a comment

Why Marketing Is The Right Career Path For You

ShareBy: Afnan Tahir Many people question whether marketing is a right career path for them to choose as they consider a degree in marketing. Studying marketing presents various career opportunities that include advertising, public relations, brand management, and market research. … Continue reading

Posted in Marketing, Social & Digital Media | Leave a comment

Service Automation and The Robot Age In Business

ShareUMSL Business’s podcasting series “In Your Business” always features interesting people, who are experts in their fields, willing to share their expertise with broader audiences. For the latest podcast UMSL Business interviewed Dr. Mary Lacity to talk about the robot age, service automation, … Continue reading

Posted in Marketing, Social & Digital Media | Leave a comment

From UMSL Alum to the Donut Master

ShareBy: Jordan DeMars and Dan Klevorn For the podcasting series “In Your Business”, UMSL Business interviewed Jason Bockman – one of the founders, and now the owner of Strange Donuts, who graduated from UMSL. During the interview, Jason talked about his entrepreneur career and how … Continue reading

Posted in Marketing, Social & Digital Media | Leave a comment

Be Ready For a Digital Disruption

ShareBy: TJ Sheffer In a recent podcast “In Your Business”, UMSL Business talked with Rick Speakerman from Purina, Steve Bauer from FleishmanHillard, and our very own Professor Perry Drake about the disruption caused by modern technologies, how it is affecting, … Continue reading

Posted in Marketing, Social & Digital Media | Leave a comment

UMSL Business Presents: Cyber Security Concerns Facing Businesses

ShareBy: Jordan DeMars In today’s world, everything is going digital and with that comes some security problems. With so much business done over the internet, on top of all the personal information people store online, it is important to have … Continue reading

Posted in Marketing, Social & Digital Media | Leave a comment

#MDMC17 Live: Getting to Know the Speakers. Part 2

ShareBy: Dan Klevorn We continue to introduce the speakers of the Midwest Digital Marketing Conference(MDMC17), who UMSL Business students were able to interview for the podcast series “In Your Business With UMSL Business”. This blog originally appeared on UMSL Digital Mindshare, click here to … Continue reading

Posted in Marketing, Social & Digital Media | Leave a comment