Category Archives: Social & Digital Media

#MDMC17 Live: Getting to Know the Speakers

ShareBy: Brittney Hager This year’s Midwest Digital Marketing Conference (MDMC) was a great opportunity to gain some new knowledge in the digital marketing world. With so many unique and insightful speakers, many people were sitting there like sponges trying to soak … Continue reading

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#MDMC17 Through Students’ Eyes

Share On April 12-13, 2017, UMSL hosted the Midwest Digital Marketing Conference (MDMC17), for the 5th year in a row. From Under Armor to Pinterest, speakers from companies all over the US gave their insights on the digital and social … Continue reading

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The Future of Marketing According to Industry Experts

ShareBy: Jordan DeMars, Pablo Romero Marketing is everything when it comes to promoting businesses, yourself, events, practically anything can be marketed. Over the years, it has evolved from newspaper ads to TV commercials and then to social media, and it … Continue reading

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A Look Into the Midwest Digital Marketing Conference

Share This week in the UMSL Business podcasting series, “In Your Business with UMSL Business”, a few UMSL Business students sat down with Perry Drake, Angela LaRocca and Briana Smith to talk about the upcoming Midwest Digital Marketing Conference and … Continue reading

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The Future of Live Streaming

ShareBy: Chidu Subbiah Live Streaming has become a buzzword of late, but the history can be traced back to the late 90’s and early 2000’s when computing power became cheaper and powerful. The bandwidth of networks grew dramatically in this timeframe … Continue reading

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Twitter Guide: JetBlue Shows Us How to Tweet

ShareBy: Pablo Romero Twitter has become a major tool for marketing. Whether you are a company big or small having a twitter connects you to people all over the world and it opens communication in a much larger scale than … Continue reading

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6 Ways To Make Your University’s Social Media Channels Work Better

ShareBy: Brittney Hager with the contribution of TJ Sheffer, Gabrielle Sealey, Jordan DeMars, Daniel Klevorn, and Pablo Romero Technology has evolved drastically and brought a rise in social media. Almost everyone has at least one form of it, and the … Continue reading

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Why Digital Marketing Matters

ShareBy: Nicholas Sylvia The way people use digital devices is rapidly changing. We live in a world where people are constantly connected and always consuming digital media. Whether it is Smartphones, Smart watches, TV’s, computers, or even virtual reality, consumers … Continue reading

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Podcasting 101 with Vernon Ross

Share Have you ever heard of Serial? It’s an investigative podcast series hosted by Sarah Koenig that tells a true story over the course of a season.Think “Making a Murderer” in radio format. Serial really brought podcasting as a communications channel … Continue reading

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UMSL Alumnus Shares His Experience

ShareWe recently caught up with UMSL alumnus Spenser Schmitt (‘14) about his experience at UMSL. Spenser, like many UMSL students first attended community college before transferring. Find out what Spenser has to say about his experience with the university and … Continue reading

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