Category Archives: Social & Digital Media

6 Ways To Make Your University’s Social Media Channels Work Better

ShareBy: Brittney Hager with the contribution of TJ Sheffer, Gabrielle Sealey, Jordan DeMars, Daniel Klevorn, and Pablo Romero Technology has evolved drastically and brought a rise in social media. Almost everyone has at least one form of it, and the … Continue reading

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Why Digital Marketing Matters

ShareBy: Nicholas Sylvia The way people use digital devices is rapidly changing. We live in a world where people are constantly connected and always consuming digital media. Whether it is Smartphones, Smart watches, TV’s, computers, or even virtual reality, consumers … Continue reading

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Podcasting 101 with Vernon Ross

Share Have you ever heard of Serial? It’s an investigative podcast series hosted by Sarah Koenig that tells a true story over the course of a season.Think “Making a Murderer” in radio format. Serial really brought podcasting as a communications channel … Continue reading

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UMSL Alumnus Shares His Experience

ShareWe recently caught up with UMSL alumnus Spenser Schmitt (‘14) about his experience at UMSL. Spenser, like many UMSL students first attended community college before transferring. Find out what Spenser has to say about his experience with the university and … Continue reading

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Catching up with UMSL Business Alum, Orvin Kimbrough

Share     by: Elizabeth Snowden, MBA Candidate 2016 Orvin Kimbrough is a hot St. Louis success story. One of our own – whose passion and ambition forged a path from humble beginnings to President and CEO of the United … Continue reading

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Personal Branding Check

Share BreAnna Menendez-Phillips Junior: Business Marketing Delta Sigma Pi VP- Professional Events UMSL Business Ambassador International Business Club Social Chair   Brand building is not just for businesses or corporations. Branding can also be personal – this type of branding … Continue reading

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Speed Networking Blitz’s through UMSL

ShareThe UMSL Marketing Club recently hosted their fall ‘Speed Networking’ event, at the JC Penney Center last Thursday, December 4th. Similar to speed dating, students rotate down isles of tables every three minutes only talking to recruiters from top local … Continue reading

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Conquering Fear of Failure: How I Arrived in Marketing

ShareEveryone makes mistakes.  Small mistakes— forgetting the grocery list; expensive mistakes— getting a speeding ticket; embarrassing mistakes— sending a text meant for a significant other to your mom.  And sometimes we make mistakes of epic proportions— life-altering decisions or choices … Continue reading

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The Digitization of Currency

Share Perry D. Drake Assistant Professor of Social and Digital Media Marketing   Another disruption is about to occur.  Are you ready?  And it is going to effect how you and I will make purchases. Apple Pay is about to … Continue reading

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How-To: Build Credibility through Social Media…For Your Personal Brand

ShareWhat is credibility? Credibility is the quality of being believed or accepted as true, real, or honest (Merriam-Webster, 2014). Credibility is an important element to your personal brand because without credibility, people will not trust or believe in you. Social … Continue reading

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