Category Archives: Social & Digital Media

Why Marketing Is The Right Career Path For You

ShareBy: Afnan Tahir Many people question whether marketing is a right career path for them to choose as they consider a degree in marketing. Studying marketing presents various career opportunities that include advertising, public relations, brand management, and market research. … Continue reading

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Service Automation and The Robot Age In Business

ShareUMSL Business’s podcasting series “In Your Business” always features interesting people, who are experts in their fields, willing to share their expertise with broader audiences. For the latest podcast UMSL Business interviewed Dr. Mary Lacity to talk about the robot age, service automation, … Continue reading

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From UMSL Alum to the Donut Master

ShareBy: Jordan DeMars and Dan Klevorn For the podcasting series “In Your Business”, UMSL Business interviewed Jason Bockman – one of the founders, and now the owner of Strange Donuts, who graduated from UMSL. During the interview, Jason talked about his entrepreneur career and how … Continue reading

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Be Ready For a Digital Disruption

ShareBy: TJ Sheffer In a recent podcast “In Your Business”, UMSL Business talked with Rick Speakerman from Purina, Steve Bauer from FleishmanHillard, and our very own Professor Perry Drake about the disruption caused by modern technologies, how it is affecting, … Continue reading

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UMSL Business Presents: Cyber Security Concerns Facing Businesses

ShareBy: Jordan DeMars In today’s world, everything is going digital and with that comes some security problems. With so much business done over the internet, on top of all the personal information people store online, it is important to have … Continue reading

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#MDMC17 Live: Getting to Know the Speakers. Part 2

ShareBy: Dan Klevorn We continue to introduce the speakers of the Midwest Digital Marketing Conference(MDMC17), who UMSL Business students were able to interview for the podcast series “In Your Business With UMSL Business”. This blog originally appeared on UMSL Digital Mindshare, click here to … Continue reading

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3 Things You Must Do To Be Successful On Instagram

ShareBy: TJ Sheffer Califia Farms is a business that offers consumers “the most delicious, good-for-the-world foods” by applying creativity and innovation. They believe in beverage products that can be healthy and delicious at the same time. This company is known for … Continue reading

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#MDMC17 Live: Getting to Know the Speakers

ShareBy: Brittney Hager This year’s Midwest Digital Marketing Conference (MDMC) was a great opportunity to gain some new knowledge in the digital marketing world. With so many unique and insightful speakers, many people were sitting there like sponges trying to soak … Continue reading

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#MDMC17 Through Students’ Eyes

Share On April 12-13, 2017, UMSL hosted the Midwest Digital Marketing Conference (MDMC17), for the 5th year in a row. From Under Armor to Pinterest, speakers from companies all over the US gave their insights on the digital and social … Continue reading

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The Future of Marketing According to Industry Experts

ShareBy: Jordan DeMars, Pablo Romero Marketing is everything when it comes to promoting businesses, yourself, events, practically anything can be marketed. Over the years, it has evolved from newspaper ads to TV commercials and then to social media, and it … Continue reading

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