Category Archives: Uncategorized

Digital Summit by Purina

Share Angela LaRocca is the chair of the UMSL Marketing Advisory Board and the Brand Manager at Unidev in St. Louis.  This year she was invited to the Purina Digital Summit. This is an event put on annually for the … Continue reading

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MDMC17 Startup Pitch Competition

ShareBy: James Stout This was another year of success for the Midwest Digital Marketing Conference (MDMC), and this time the conference was two days full of great panels and great weather. MDMC is constantly growing, adding new features, events, and … Continue reading

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3 Big Reasons Nutella’s Facebook Page is Worth the Like and Follow

ShareBy: Brittney Hager and TJ Sheffer Facebook can easily be viewed as one of the most popular social media networks. People, young and old, enjoy using Facebook for socializing, picture sharing, and liking the pages of many of their favorite … Continue reading

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Things You Didn’t Know About Dean of UMSL College of Business

ShareBy: Gabrielle Sealey and TJ Sheffer For those of you who haven’t been introduced to UMSL’s College of Business Dean, you’re in luck. In a recent podcast, “In Your Business with UMSL Business” produced by the school, our students had … Continue reading

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Strasbourg, France IMBA Program Fall 2016

ShareBy: Hayley Alexander Studying abroad in Strasbourg, France was an opportunity I had always dreamed of and it surpassed my expectations. I spent five months in the capital of Europe that bordered two countries; Switzerland and Germany. With only a … Continue reading

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Why Digital Marketing Matters

ShareBy: Nicholas Sylvia The way people use digital devices is rapidly changing. We live in a world where people are constantly connected and always consuming digital media. Whether it is Smartphones, Smart watches, TV’s, computers, or even virtual reality, consumers … Continue reading

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Technology conference sheds light on the future of cybersecurity

ShareKeylogging software, phishing scams and remote access Trojans are just a few of the security threats consumers and corporations face each day. On Nov. 18, information technology professionals representing companies such as MasterCard, Ameren, Centene, Edward Jones and Express Scripts … Continue reading

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Podcasting 101 with Vernon Ross

Share Have you ever heard of Serial? It’s an investigative podcast series hosted by Sarah Koenig that tells a true story over the course of a season.Think “Making a Murderer” in radio format. Serial really brought podcasting as a communications channel … Continue reading

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Why Marketers Need More Branding Because of RankBrain

ShareWhat is RankBrain? Courtesy of Searchengineland.com “RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.” Click here to learn … Continue reading

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PMBA Program Opens Up the World to UMSL Students

ShareHakuna Matata is said by people in Kenya to mean “no worries.” Pura Vida is a common phrase said by the people of Costa Rica and means “pure life” or “this is life.” It is things like these that PMBA … Continue reading

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