3 UMSL marketing productions win top higher ed honors
Three of the top 2012 regional awards in higher education marketing and communications were earned by the University of Missouri–St. Louis, according to the Council for the Advancement and Support of Education, District VI. The UMSL Jubilee communications program, the campus’ “Breathe. Tobacco-Free” effort and the “UMSL Gateway for Greatness Campaign Thank You” video were each honored with gold awards from CASE.
In addition to the three golds, UMSL received a bronze award for UMSL Magazine. The CASE District VI competition featured a record number of entries from colleges and universities in Colorado, Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota and Wyoming.
UMSL’s three gold awards for marketing and communications work tie the institution’s record haul in 2011.
The awards and descriptive categories are:
* Gold, Excellence in Issues and Crisis Management, “Breathe. Tobacco-Free”
* Gold, Excellence in Special Events-Year-Long, “UMSL Jubilee”
* Gold, Excellence in Video Fundraising Feature, “UMSL Gateway for Greatness Campaign Thank You”
* Bronze, Excellence in College and University General Interest Magazine, circulation 75,000 or more, “UMSL Magazine Fall 2012 and Spring 2013”
The winning materials were produced by staff in University Marketing and Communications, which is led by Ron Gossen, senior associate vice chancellor and chief marketing officer.
“These awards reconfirm that the UMSL Marketing and Communications team is an incredibly talented and productive group,” Gossen said. “In the CASE competition, our work is compared against the likes of Oklahoma, KU, Mizzou, Nebraska and other huge institutions with significantly more marketing resources. This recognition speaks to the highly professional talents of our collaborative marketing and communications team who work so effectively in supporting the mission of the university.”
CASE is an international association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and related areas. The awards will be officially presented Jan. 11-12 at the district’s annual conference in Kansas City, Mo.
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