ShareThe media would have you believe that securing venture capital support and funding is the epitome of “making it” in the startup world. But capital aside, what many fail to realize is that VC partners aren’t always a good strategic fit. Take Fitbit, a company that VCs poured millions into just a few years ago. Unfortunately, the funding couldn’t stop Apple from overtaking Fitbit in the wearable market last year. So when Fitbit was looking to light a spark under its fledgling line of smartwatches earlier this year, it didn’t tap another VC. Instead, it turned to Adidas, the shoe and apparel giant known for reinventing itself. […]
