Yearly Archives: 2019


ShareBy Zach Stahr, The field of Customer Relationship Management is rapidly emerging as one of the most important, exciting and innovative segments of the business world. The University of Missouri-St. Louis Marketing Department recognized the importance to stay ahead of the curve. This led them to bring Sarah Dalton, director […]

CRM Panel Brings New Insights to Marketers


ShareBy Heidi Ehlert, Enric Mesonero Romanos Jover, Zachary Kozelichki, and Zachary Stahr Marketing has come a long way since it was founded as a department at UMSL.  Not only is it no longer about print advertising and push marketing, but social and digital media has flipped the field upside down. As students, we were […]

UMSL Marketing Announces New Co-Chairs


ShareBy Patricia Knight Hi UMSL Students! Do you want to learn more about selling skills to assist in your future career pursuits?  UMSL Business offers a course to develop selling skills. MTKG 3751: Professional Selling Skills (note: course name will change to Personal Selling in Fall 2019) has been helping […]

Who Needs Selling Skills? Everyone! New UMSL Course on Personal ...



ShareBy David Morrison, UMSL Daily  More than 1,850 attendees flocked to St. Louis Union Station for this year’s Midwest Digital Marketing Conference last Wednesday and Thursday. The event, hosted by the UMSL College of Business Administration, drew the biggest crowd in its seven years of existence. (Photos by David Morrison) […]

#MDMC19: Midwest Digital Marketing Conference serves as an experiential learning ...





ShareBy Kyle Eggering On March 21st, UMSL students, myself included, had a chance to hear from one of the highest achievers to come out of our school. Rebecca Boyer, former CFO of Kelly Mitchell, spoke to students and community members alike in Lee Theater. Kelly Mitchell is a woman-owned technical […]

Rebecca Boyer Leave’s Lasting Impact During Talk


ShareBy Katelyn Chostner   The University of Missouri-St. Louis has so many fascinating aspects about it, but recently I just found a major part of our university that blew my mind. UMSL offers a Doctor of Business Administration program to senior executives from all over the U.S. This means that people […]

Everything You Need to Know About the UMSL DBA Program