Scholars are fascinated with the ways in which Japanese culture is understood, borrowed, demonized, and represented outside Japan. One book on this topic is Meghan Warner Mettler’s How to Reach Japan by Subway: America’s Fascination with Japanese Culture, 1945-1965 (Lincoln: University of Nebraska Press, 2018). Mettler discovered nuggets of original information that will appeal to Japan specialists and American historians alike. She looks at American interest in ikebana flower arrangement, Japanese art cinema, Zen Buddhism, Japanese gardening, and bonsai. One revelation was that the aesthetic concept of shibui (understated elegance) had been taken up by people in the U.S. in the 1960s. It has since disappeared, however. The more familiar concepts of sabi (simplicity, rustic beauty, unpretentiousness) and wabi (patina of age, appreciation of imperfection) have dominated the American imagination in the decades since and have dominated design circles. I loved that she found an article from a 1960 issue of the American magazine House Beautiful entitled “How to be Shibui with American Things.” Here is the cover.
This is fascinating! I remember when I was growing up 1970s a woman in my little NC town had a fascination with Japan. She built a “Japanese room” in her house with black lacquered screens covered in luminous white paper (her effort to reproduce shoji). She never traveled to Japan. But she read all about tea culture. I wonder if she was inspired by this magazine! Thanks for sharing.