Last week, AdWords introduced dynamic site links and announced that they would be rolling out globally. On their blog they define dynamic site links as:
Automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily.
So what does this mean for you?
Well the good news is that dynamic sitelinks are free to use (for now)! But, you will still be charged for clicks on the headline of your ad or on any other ad extensions.
Should I continue to optimize sitelinks like normal?
Yes keep adding and optimizing sitelinks like normal. In the blog Google AdWords states the following:
It’s important to continue adding and optimizing sitelinks because impression share for dynamic sitelinks will be low. In fact, the sitelinks you set up will always show, except for the few instances when the dynamic sitelink might perform better.
But I like my AdWords ads the way they are!
No need to fret, advertisers have the option to this disable this feature if they would like to. However, Google predicts that these links are likely to boost the performance of an ad.
If you would like to disable dynamic sitelinks just click here to fill out a request form.
Check out the official blog post from Google AdWords to learn more: Inside AdWords: Introducing Dynamic Sitelinks.