Everyone makes mistakes. Small mistakes— forgetting the grocery list; expensive mistakes— getting a speeding ticket; embarrassing mistakes— sending a text meant for a significant other to your mom. And sometimes we make mistakes of epic proportions— life-altering decisions or choices that just didn’t have the results we thought they would. Continue reading “Conquering Fear of Failure: How I Arrived in Marketing”
Today, Instagram announced the launch of deeper analytics for advertisers. While ads have been around on a limited basis since October 2013 , the new tools will allow those advertisers to gain a greater understanding of how their ad campaigns are performing. Continue reading “Instagram Launches Greater Analytics for Ad Campaigns”
The SEM/PPC world is about to experience a big change thanks to Google. Recently, Google announced that by the end of September a big AdWords change will take place. Moving forward AdWords will no longer allow advertisers to de-select close variants that they could previously opt-out of. Continue reading “AdWords Will Require All Campaigns To Use Close Variants”
This week Amazon announced that they would finally be diving into the brick-and-mortar world with the launch of their new mobile credit card reader. The new credit card reader is similar to Square and PayPal’s current popular options. Continue reading “Amazon Announces New Mobile Credit Card Reader”
Yesterday Facebook made an announcement that had digital marketers giddy. They announced the launch of cross-device reporting for Facebook ads. This is very big news for both marketers and businesses because for the first time we will be able to see how people are moving between devices, both mobile apps and desktop, before the convert on our website. Continue reading “Launch of Cross-Device Reporting for Facebook ads”
On Tuesday, Twitter made a big announcement on their blog that would impact advertisers and users alike. Twitter announced the beta test of Promoted Video on Twitter. They began testing their new Twitter Video Cards earlier this year, and reported high engagement and views in their blog post on Tuesday. Continue reading “Introducing Promoted Video on Twitter”
It is not often that you get an SEO tip directly from Google. But, last week Google officially announced that they are now including whether sites use secure, encrypted connections as a signal in their search ranking algorithms. However, Google says that this update will not have a large effect on search results: Continue reading “Official Google Webmaster Central Blog: HTTPS as a ranking signal”
This week Pinterest announced an exciting new private messaging feature. Now when you send someone a pin that you think they may like, they can reply with a message or send a pin back. And…it gets even better! You can also send pins and message to multiple people. Furthermore, users can send profiles and entire pin boards to other users via private messaging.
This now brings Pinterest to a new level for project collaboration and for growing conversations around single or multiple images. Check out the video below to see the new private messaging feature in action.
Check out more about the new feature on Pinterest’s blog: Oh, How Pinteresting!, Start a conversation about a Pin.
The wait is over! You can now officially embed tweets WITHIN tweets on Twitter.com. This feature is not completely new though. It was launched for iOS and Android devices back in June, but as of today it is now available on Twitter.com as well. Continue reading “You Can Now Embed Tweets Within Tweets on Twitter.com”
Over the weekend, Google announced that it is planning to separate Photos from Google+ and make it into its own standalone service.
Why should you care?
This is actual a really good thing for Google users because it means that you will no longer need a Google+ account to save and share photos using Google. However, there aren’t currently any details on what this new service will offer, but Bloomberg states the following:
The service, called Google+ Photos, would still work with the social network’s users and may be rebranded as part of the move.
This separation of services is another indication of the ever changing world of Google+.
Read the full article about the announcement here: Google Said to Plan Separating Photo Service From Google+ – Bloomberg.