Today, Instagram announced the launch of deeper analytics for advertisers. While ads have been around on a limited basis since October 2013 , the new tools will allow those advertisers to gain a greater understanding of how their ad campaigns are performing.
The new analytics will provide real-time information about how an ad is performing, including:
- Impressions
- Reach
- Engagement
- User demographics
An extra feature that will help advertisers is the ability to see the same metrics for their organic posts. Moving forward they will be able to compare how posts perform both organically and when promoted. However, this feature is only available to advertisers. Instagram also announced that advertisers will now be able to preview how an ad will look before they publish it.
Learn more about the roll out of Instagram’s new analytics.
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