In just a few weeks, on February 20th, is the 54th Annual St. Louis AMA Conference and Agency Crawl. This half-day event takes place at the Anheuser Busch Theatre – Living World at the St. Louis Zoo and will focus on the convergence of best practices, latest innovations and professional connections in real time. This is a premier, interactive event that offers students and professionals alike the latest marketing trends within the industry. The half-day event includes featured speakers, student awards presentations and an Ad Agency Crawl, featuring an open house at several advertising agencies in downtown St. Louis, including Atomicdust and TOKY. The sponsors of this year’s conference include Creatives On Call, Atomicdust, and Unidev.
An Agenda You Won’t Want to Miss
This year’s speaker lineup is fantastic, including keynote speaker David Leavitt, the Vice President for Hostess Brands! In anticipation of the conference, we sat down with one of the speakers, Carlos Gill, to find out what he is excited about most. But first a little background on Carlos. Carlos Gil is a distinguished Marketing Executive, Digital and Social Media Strategist, Public Speaker and Entrepreneur. Carlos has extensive retail and CPG marketing experience leading social media programs in partnership with PepsiCo, Coca-Cola, Frito Lay, Tostitos, Mondelez, Unilever, Franks RedHot and other consumer packaged goods brands. Previously, Carlos developed strategy and led the launch for all of Winn-Dixie’s social channels, social listening, and blogger influencer program yielding exceptional consumer engagement and brand awareness. Carlos also served as Head of Digital and Social Media for Save-A-Lot food stores, a wholly owned subsidiary of SUPERVALU INC., a Fortune 100 company and one of the largest companies in the United States grocery channel.
Why do you think someone should attend the 54th Annual St. Louis AMA Conference?
Why wouldn’t you attend the conference? As a marketing professional, the industry is changing rapidly. With the decline of traditional media spend impacting how brands go to market, and the rise of digital, it’s important as ever that marketing professionals stay connected to the changes happening in their industry.
What you are looking forward to most at the conference?
I’m really excited about being the kickoff speaker! Although I’m far from being a morning person, we can all get the day started together. I’m looking forward to bringing my high-energy, fast paced style to the crowd.
What is you session about and what can attendees expect to takeaway from your session?
My session is on digital marketing trends for 2015, what marketers can expect and need to know to be successful in the year ahead.
You can check out the full speaker lineup here: http://www.ama-stl.org/events/annual-conference/speakers/
Check out the recap video from the 2014 AMA STL conference below!