By: Kathryn Todd
Mike Arnold is the owner of Gus Gus Fun Bus, the winner of our UMSL Digital’s Overall Top Tweep contest. The name “Gus Gus” comes from the fat mouse in Cinderella. Mike finds it fitting as the mouse is “big, awkward, not too bright.” Continue reading “Interview with the Winner of the Top Tweep Contest: Gus Gus Fun Bus”
2 UMSL alumni named to St. Louis Business Journal’s 2015 40 Under 40
More than 750 individuals were nominated for the St. Louis Business Journal’s 2015 40 Under 40 class. Two University of Missouri–St. Louis alumni are among the young professionals being honored. Continue reading “2 UMSL alumni named to St. Louis Business Journal’s 2015 40 Under 40”
UMSL Marketing Club is Headed to New Orleans!
Last semester, for the first time, the UMSL American Marketing Association Collegiate chapter competed against schools from across the nation in the 2014 AMA Case Competition! Continue reading “UMSL Marketing Club is Headed to New Orleans!”
Free Event: Discover What’s New in Sitecore!
By: Peter Cartier, Senior Copywriter at Fpweb.net
Inbound marketing through your website has proven to get the sales results at a fraction of the investment previous marketing strategies like TV, billboards or magazine ads required. And businesses are starting to notice.
At the heart of the inbound movement is personalizing and perfecting the customer experience, and to that end, one company is taking the future of business marketing platforms by storm. Continue reading “Free Event: Discover What’s New in Sitecore!”
How to make a Simple Brand Book
By Desiree Blue
A Brand Book is basically a set of guidelines that keeps your brand consistent. Brand Books includes the name, symbols, colors, and etc. that represents your organization. Every company should set aside time to create this book because your brand identifies who you are to the rest of the world. Continue reading “How to make a Simple Brand Book”
The Social Media Experience: A Student's Perspective
By: Kyle Dermody
Social media, in my mind, is more of an experience than a necessity. People have been getting along and communicating for thousands of years without social media. Since we don’t need it, why do we use it? Continue reading “The Social Media Experience: A Student's Perspective”
Global Game Jam 2015 Recap
by Alexius Gandy, Senior BSBA
We have all been there: caught between a rock and a hard place. When life presents us with challenges, how we face them often determines whether we go to the next level or not. Sound familiar? Which is what the sixth annual Global Game Jam (GGJ) captured in its’ theme this year: “What do we do now?” The Global Game Jam is not a competition, its participants can range in age and technical skills and enthusiasm. Continue reading “Global Game Jam 2015 Recap”