Last semester, for the first time, the UMSL American Marketing Association Collegiate chapter competed against schools from across the nation in the 2014 AMA Case Competition!
What is the AMA Case Competition?
The Collegiate Chapters Council of the American Marketing Association (AMA) runs an annual International Collegiate Case Competition that began in 1986-87. The Case Competition is open to undergraduate teams at schools that have an affiliated AMA Collegiate Chapter. The AMA Collegiate Case Competition is a yearlong event that brings together top marketing students to work on a marketing challenge submitted by a sponsoring organization. The Case sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition. The competition provides AMA Collegiate members the opportunity to work together on a problem that typifies a real, working marketing situation.
The 2014 AMA International Collegiate Case Competition
For the 2014 AMA Case Competition, 18 students worked together to create a full marketing campaign for Glaceau Vitamin Water. Both undergraduate and graduate students worked together to create a marketing strategy based on case information. Students conducted a taste test, focus group, and researched the target market and competitors to determine the best market strategy for this product. This was the first year that UMSL has participated in the AMA international Collegiate Case Competition, and the students did a fantastic job!
Check out more about the students’ experience in the video below:
Help the UMSL Marketing Club Get to the AMA Collegiate Conference in New Orleans
The UMSL Marketing club is hoping to make it all the way to New Orleans, Louisiana for the AMA Collegiate Conference. This conference features the finalists of the Case Competition, networking opportunities, workshops, and guest speakers.
This conference will feature two key note speakers: Michael McCullough and Jia Jiang. Michael McCullough is described as the “brand architect” for the Miami Heat whos experience as CMO will give students insight to using social media for brand development and networking. Students will also hear from Jia Jiang, a blog writer who faced 100 Days of Rejection. He focuses on living life without fear and conquering rejection and sends the message of shifting perspective to overcome adversity.
At the conference students can take part in a College2Career advice panel and a career fair. Training sessions will include a speaking session to enhance career success as well as a Cross Fire Session, which is high energy and creative networking coaching. Students can also take part in a collegiate role playing and relationship selling program as well as the CPG Camp which helps students see if they have what it takes to become a brand manager. Competitions include a market simulator which allows students to plan a marketing strategy and compete for the best simulated results, a mini-case with an oral competition, and a collegiate competition to award chapters for individual achievements.
If you want to help give these students an invaluable experiences in the marketing world and help shape their future, consider donating here. Students will get invaluable networking opportunities as well as training from professionals from across the nation. This incredible opportunity will help encourage students to join UMSL’s marketing club and inspire students to become more involved.