By Nicole Nelson
On Saturday, March 28th, St. Louis Product Management Group, a not-for-profit organization, hosted the 4th annual ProductCamp St. Louis event. The ProductCamp St. Louis event, or “unconference” as they like to call it, is for anyone that markets, designs or builds a product or service. The unique part about this event is that the attendees vote on what sessions will be held throughout the day and of the 47 submitted only 30 were picked. The event was a huge success with over 400 people in attendance at the CIC building. Continue reading “ProductCamp St. Louis 2015 Recap”
Helping St. Louis Businesses Grow: An Interview with Brad Wester
By Taylor Bartley
Brad Wester is a local digital marketing consultant who is passionate about helping people grow their business. You may see him at St. Louis PRSA meetings, TEDxArch events or speaking at a local event (such as the WordPress Wordcamp last week). When he is not out and about at St. Louis events, he is running his business, St. Louis Social Media Consultants. Continue reading “Helping St. Louis Businesses Grow: An Interview with Brad Wester”
How to Develop Effective Native Advertising
By Stacey Rynders and Darian Garey
The line between poorly and well implemented native advertising is very thin. When poorly done, the backlash can greatly tarnish a brand – both the advertiser and the publisher. But, strongly integrated native advertising can be very effective. Continue reading “How to Develop Effective Native Advertising”
Upcoming STL Events: Week of March 22nd
As the air starts to warm, we are noticing that our Digital and Social Events in St. Louis calendar is starting to fill up quickly! There are lots of great events happening over the last few days left in March, but there are five in particular that you won’t want to miss!
Continue reading “Upcoming STL Events: Week of March 22nd”
WordCamp Brings WordPress Knowledge to St. Louis
By Taylor Bartley
On March 14, over 300 WordPress users came together to learn about the capabilities of the ultimate blogging tool and publishing site, WordPress.com. Continue reading “WordCamp Brings WordPress Knowledge to St. Louis”
Special Olympics Missouri Winning Gold in Social Media
By: Kathryn Todd
Amber Young, Program Outreach Coordinator at Special Olympics Missouri, has many duties including contributing to the Special Olympics of Missouri’s social media. Amber received her Bachelors of Science in General Education from University of Missouri with emphasis in special education, psychology, and behavioral science. While she originally wanted to become a special education teacher, Young found her passion in non-profit work. Continue reading “Special Olympics Missouri Winning Gold in Social Media”
UMSL Marketing Club Kickoff Meeting
By: Nicole Nelson
Last week UMSL’s Marketing Club had their first meeting of the semester. The meeting turned out to be quite a success with 60+ students in attendance. The focus of the meeting was to bring in new members and highlight some of the things that the club has done so far this year. Continue reading “UMSL Marketing Club Kickoff Meeting”
7 Tips For Blogging
By Caroline McCollum and Kelly Underwood
In February we had the opportunity to attend the Blogs to Buzz class with Danielle Smith. Danielle is amazing to say the least. Her high energy and passion for blogging and everything digital is contagious. If you have ever thought about blogging or improving your company’s blog we highly recommend this class. The class was held on two Saturdays from 9-5 and even though one of them was Valentine’s Day and St. Louis Mardi Gras we really enjoyed our time, learned a lot and would like to share a few tips with you. Continue reading “7 Tips For Blogging”
ICYMI: Happywork Hit the Stands!
By Taylor Bartley
Local social media advocate Chris Reimer has come out with a book that can change the way we think about work. Although it is fiction, it has surprisingly become a voice for all those unhappy with their job that want to be heard. It is hard not to relate to this book because it applies to anyone who has ever had a job. Continue reading “ICYMI: Happywork Hit the Stands!”
54th Annual St. Louis AMA Conference & Agency Crawl Recap
By: Kathryn Todd
On Friday, Feburary 20th, students from UMSL’s marketing club joined St. Louis marketing professionals at the American Marketing Association’s St. Louis chapter’s annual conference. Students have been working on the AMA’s Case Competition and plan to attend the Collegiate Case Conference in March. This organization is America’s largest marketing associations, and is a great way to make connections, gain experience and opportunity, and receive education and training. Continue reading “54th Annual St. Louis AMA Conference & Agency Crawl Recap”