State of Digital Media Marketing Conference 2015 Takeaways

By: Amy Cabanas
I attended the #UMSL Digital Marketing Media Conference 2015 at The University of Missouri St Louis on April 17th hosted by Professor Perry Drake. Professor Drake sure handled it and then some. When I arrived I was graciously greeted by well-informed volunteers that were able to lead me to my small swag bag and my agenda. I spent a little time walking through speaking to various companies, including people from CIC until it was time to head into my first break out session.
I choose “Marketing Yourself for That Ideal First Job” with Betsy Mack of Technology Partners. It was from 10:00am – 10:50am. I arrived at 9:30ish so my timing was perfect. As a motivated younger professional I felt this would give me an opportunity to learn more ideas on how to market myself better, and learn more about social media. 2Betsy began with introduction, then jumped right in with discussing how it is important to remember to always be open so that you create strong partnerships which you develop over time. Also by doing this you create your own personal brand with many different aspects and let them evolve as you do. Also, that I should remember that I am an extension of my brand in which I want to represent for when I land my first ideal job.
Speaking of landing that job, she also helped with some etiquette. The follow up is always key on social media sites like LinkedIn. Be authentic and don’t post inappropriate content. Package yourself fully. Betsy also mentioned to not have two version of you, so be real. Networking is key and the need to be uncomfortable means to be successful as well. Go at it alone or with one person. Always follow up and even think about a handwritten letter. Betsy also said to never forget you elevator pitch and I would have never thought to be ready at any time as an important aspect of networking. She also mentioned to remember your audience, as well as, keeping it to a minimum.
Finally, what I took out of this sessions was her checklist:
1. Create a Strong Brand
2. Networking
3. Introduce yourself
4. Connect
5. Follow up, (Twice)
This portion was the most helpful for me, due to this content can be used in all the aspects of looking for a job and even after I land that job. Great speaker if you get the chance to see her, take it, well worth my time.
And then there was Chris Brogan…I was present for his 11:30am keynote speech. He is well known for being an authority on owning your game and boy did he make me feel like, he at least, owns his. Extremely engaging speaker, he had my attention right from the beginning and kept it the entire time. I can honestly say I took less notes and Tweeted less because I was so engaged that at times I almost forgot about my phone, WHAT forgot about my phone, yes! That’s how good he is, Chris went through a brief introduction, of what led him here and why he does what he does, so well might I add. One tag line that did stand out during his 50 mins was, “if we can buy from anyone, why should we buy from you?”
This is a key concept a lot of managers, not just marketing and media manager, need to consider. Another huge light bulb for me was “make your buyer the hero”, great advice to have especially on the sales side. All in all, like I mentioned above, Chris was so engaging and his ability to be such a great speaker was outstanding. This is something I struggle with from time to time, so I paid attention to his movements and how he handled himself on stage. His timing was key and not standing still, made the audience feel more relaxed or at least I did. No surprise he is a successful CEO of Owner Media Group. Oh and then there is the fact that it was just nice to hear an East Coast accent. #homesick
Probably one of my most favorite conferences I’ve been to in over a year!

#UMSLDigital Conference Social Recap

The UMSL Digital State of Digital Media Marketing Conference was the biggest ever! At this conference, they know that trying to stay current regarding the latest best practices and trends in the world of social and digital media marketing can be overwhelming. So, UMSL Digital brought some of the best and brightest together to share their insights on rocking the digital marketing space over two days. Continue reading “#UMSLDigital Conference Social Recap”

#UMSLDigital Conference Speaker Preview: An Interview with Kari Rippetoe

Kari_RippetoeBy Taylor Bartley
At the 2015 State of Digital Media Marketing Conference, we have speakers coming from all over the nation to speak about their specialties in digital marketing. One in particular is Kari Rippetoe, a jack of all trades in the digital marketing world. Not only does Kari understand the importance of content, but she is an SEO expert and can brand a business with the best of them. We got the chance to talk to Kari about the her favorite aspects of digital marketing and along with the challenging aspects. We also got great tips for fellow digital marketers! Check out the full interview below: Continue reading “#UMSLDigital Conference Speaker Preview: An Interview with Kari Rippetoe”

UMSL Business Alumni and Students Volunteer at EarthDance Farms in Ferguson

Work as a pair becuase plan two rows in each bedBy Lingru Kong and Fredrick Eccher
This past weekend, UMSL Business had the wonderful opportunity to spend the day volunteering at the wonderful EarthDance Farms in Ferguson. The farm has been operating for several generations and will soon be certified as an organic farm. EarthDance is Community Supported Agriculture, Continue reading “UMSL Business Alumni and Students Volunteer at EarthDance Farms in Ferguson”

The Changing Content Marketing Landscape: An Interview With Matt Kamp

Matt Kamp

Matt KampAs every marketer knows, “Content is King”. This phrase continues to be more true each year as both search engines and consumer expectations of brands change. To help us take a deep dive into the importance and power of having a strong content strategy, we sat down with a St. Louis specialist, Matt Kamp.  Continue reading “The Changing Content Marketing Landscape: An Interview With Matt Kamp”

Digital Marketing for Non-Profits: An Interview with Emily McNew

emily mcnew

By Kathryn Todd
emily mcnewWith the 2015 State of Digital Media Marketing Conference taking place at UMSL Campus next week, we began to think about all the amazing marketing talent residing in our hometown of St. Louis. One St. Louis marketer who is blazing the way for how non-profits leverage digital and social media is Emily McNew. Emily is currently the Digital Marketing Manager at United Way of Greater St. Louis, where she is responsible for implementing the overall vision for United Way’s digital experience; including website and mobile, social media, email marketing and other digital and online marketing. In addition to her work at United Way, Emily is also the Marketing Communications Manager at STL Up Late, St. Louis’ only live late night talk show featuring the most talented and engaging guests that St. Louis has to offer. Recently we had the chance to catch up with Emily to discuss digital marketing, St. Louis, and more! Check out the full interview below: Continue reading “Digital Marketing for Non-Profits: An Interview with Emily McNew”

UMSL Marketing Club Rocks AMA Collegiate Conference

UMSL Marketing Club ama conference

By Kathryn Todd
UMSL Marketing Club  ama conferenceOver spring break, students from the UMSL Marketing Club traveled to New Orleans to attend the American Marketing Association Collegiate Conference. The AMA is one of the worlds largest marketing associations with over 30,000 members and over 350 affiliated college chapters. This organization works to provide networking opportunities, education, and training to its members. Students became involved with the AMA when they competed in its Collegiate Case Competition. 14 students worked together to create a marketing campaign for Glaceau Vitamin Water and competed with colleges from across the nation. Continue reading “UMSL Marketing Club Rocks AMA Collegiate Conference”

10 Common Pitfalls of Mobile Marketing


By Jake Bauer and Paul Eschen
mobile-marketingThere are currently over 1.8 Billion mobile users globally and with mobile marketing being the most intrusive of all of the platforms (I mean who doesn’t their phone with them at all times), it is very important to utilize mobile marketing as part of your marketing portfolio to better reach the target market. To be successful in the mobile marketing realm, it is important to avoid the common mobile marketing pitfalls listed here. Continue reading “10 Common Pitfalls of Mobile Marketing”

State of Digital Media Marketing Preview: Interview with Unidev’s Angela LaRocca

Angela LaRocca

By Chase Kohler

Angela LaRocca
Image via Unidev

The Midwest is quickly gearing up for the third annual State of Digital Media Marketing Conference at UMSL on April 16th and 17th. Featuring a marketing focused career fair, presenters, exhibitors, and keynote speaker Chris Brogan, the 2015 conference is set to become a top trending moment of 2015. The UMSL Marketing Club recently caught up with Angela LaRocca, brand manager of conference sponsor Unidev for an informal chat about what both attendees and speakers can look forward to. While initially recorded for notational purposes, the conversation quickly proved itself better in an unedited state. Continue reading “State of Digital Media Marketing Preview: Interview with Unidev’s Angela LaRocca”