By: Kathryn Todd
In a world where digital marketing is so prominent, it’s hard to decide which tools will produce the best results for your product & customer. Digital presence is now necessary for companies, and it is a huge part of the overall brand experience. It’s easy to let digital and social take over your schedule, so here are some helpful tools to streamline some of your digital marketing efforts.
Managing Multiple Social Communities
With the presence of so many social media platforms, such as Facebook, Twitter, Vine, and more, it is hard to manage all of the 
posts and presences. The CMO Council states that 46% of global users go to social media to help make purchase decisions, and 71% of customers purchase from brands they are following on social media. These statistics show the huge impact social media makes on a brand and its success. Websites such as Hootsuite help manage different social media websites. This website allows users to schedule and post to up to 35 different social media platforms.
Inbound Marketing Automation
The CMO Council also states that content marketing generates 3 times as many leads as traditional outbound marketing at 62% less of a cost. Hubspot was founded in 2006 and aims to help businesses to “attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized.” This company has over 15,000 customers in over 90 companies to whom it provides blogging, social, SEO, analytics, CRM, and more.
Online Creative Services
Ever wonder how brands create beautiful images for social, email or print deliverables? With companies like Canva emerging in the online graphic design space, even the novice designer can create simple and ultra-professional branding for your firm in a matter of minutes. Canva is free, with premium elements available for purchase. Start creating your visual content by using Canva’s templates or highly customize starting from a blank page. Digital options include blog graphics, cover photos, social media images and much more. Print templates include presentations, flyers, posters and invitations.
Scoring Marketing Tools
Does your inbox feel overpowered by great companies reaching out, but you don’t know where to start or who you really need? G2, a business software review platform, allows users to learn more about marketing products, compare them side by side and access full reports. Products are assigned a G2 score, a market presence score, and a satisfaction score. Viewers can see how many ratings each product has – ranging from 10 to over 800.
From start-ups to legacy companies, there are many different tools available to develop and evolve your digital brand. What are your favorite tools?