Social Media's Impact on Businesses [Infographic]

By: Hayley Alexander, Nikolas Presat, Lexi Tocco, Connor Agniel, Jake Bryant
Social media is such a big part of today’s society. How a business takes advantage of social media can have a tremendous impact on their success. Social media helps attract, interact, and engage costumers to their brand. We found that 75% of consumers on Twitter never “unfollow” a brand, and 50% of consumers go online to Twitter more than once per hour. On Facebook, 49% of consumers “like” a page to support a brand. and 41% opt-in to receive updates from the brand. This shows that consumers are wanting more information from the brands they love.
Another social media outlet that is great is Instagram. 90% of the information transmitted to the brain is visual. This is why bloggers love this app; it’s quick and easy to post about your company. Instagram’s platform currently has 50 times the engagement rate over Facebook because all you have to do is scroll. Many also use YouTube as it is the world’s 3rd most popular ad network. More than 800 million visit YouTube every month, and watch more than 4 billion hours of video. So you know that people are on YouTube, so why not take advantage of it?
Lastly, businesses like to use LinkedIn as a source to promote their brand. 1 in 3 professionals on the planet are on LinkedIn, and 41% of millionaires use it. LinkedIn is all about networking and getting to know others in related fields. Who wouldn’t want to connect with a millionaire?
As you can see, all these social medial channels are great, easy and efficient, ways to promote and educate consumers about your brand.
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