#MDMC16 Speaker Feature: Michael Green

By: Chase Kohlermichael green
Among the top talent featured at this year’s Midwest Digital Marketing Conference is none other than Michael Green! Michael is currently the founder and CEO of Unfold, a digital media service that creates high quality content for brands. When not spearheading Unfold, Green can be found as a producer for various side projects such as the award winning ‘People Behind the Science’ podcast! We are stoked for Michael’s breakout in April! Check out his interview below!
What’s the future of wearable tech? Will it ever become a marketing platform?
Wearable tech is now verging on the mainstream. It is a viable marketing tool, and will only grow as a channel as they become more deeply embedded into the general public’s life. Wearables will take a form that isn’t represented in the marketplace from health-tech to entertainment.
What does “content” mean to you?
Content is something that shares a meaningful message.
What is the digital “word of the year” for 2016?
Sadly? Hoverboards. Joking. With the recent disturbances surrounding a certain large YouTube channel, I believe examining what “platform” really means and what value it does or does not provide may be examined this year.
What are your top 3 digital metrics?
Conversion, cpc, cpm.
As everything moves to mobile and social, it seems like the web is dying. Should we still care about the web?
Many apps and the like are simply re-skinned mobile-responsive websites. I think rather than the web dying, you’ll see companies conducting a reexamination of a way to consolidate branched functionality back into a single (but flexible) channel/path. How well companies are able to create fulfilling and engaging mobile web experiences will be a hallmark of excellence.
Marketing as a discipline seems challenged as organizations move away from silos.  What kind of coursework should one pursue for a career in marketing? Do you believe the discipline of marketing will be blended into other academic pursuits (i.e. entrepreneurship, business, leadership)
Having a functional and multidisciplinary approach to marketing is a way to stand out from competition. You don’t have to be an expert in everything, but being able to having meaningful discussions with those who are is incredibly important now, and will even grow in importance in the future.
What do you see as the next big disruption in the world of marketing and communications?
Easy to use tools that make great, prescriptive recommendations based on insights into large, unstructured datasets could improve current strategy and execution methodology immensely.
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