By: Matteo Fialdini
The Midwest Digital Marketing Conference 2016 is delighted to have Erin Moloney, a native of St. Louis return to MDMC to provide us with further insights into the evolving field of Digital Marketing. Erin is the Director of Digital Marketing and Social Media for Perficient, Inc., which provides digital consulting to firms in Global 2000. She is actively involved in her community as she belongs to many organizations. Of her many roles, she is a current board member for University of Missouri- St. Louis marketing board and is president of the Social Media Club of Saint Louis.
Her expertise has been crafted from being in the field for over a decade. The term digital marketing had yet to shed itself into mainstream media. Today, her experience has led her to become a sought out speaker for venues across the country. Luckily for us she was delighted to be able speak her thoughts. Here is the interview we did to prepare us for MDMC16.
What’s the future of wearable tech? Will it ever become a marketing platform?
I think we’re a long way out from wearable tech becoming a marketing platform itself. I know that this year, marketers must be conscious of content adapting to wearable devices as they have had to be concerned with the variety of screen sizes for website and app viewing.
What does “content” mean to you?
Copy, video, images or any kind of consumable asset that can be displayed, shared, published, viewed and/or read by your target market.
What is the most valuable digital tactic for small business owners?
Email marketing.
What is the digital “word of the year” for 2016?
Connected Consumer
What are your top 3 digital metrics?
Acquisition, Engagement, & Retention
As everything moves to mobile and social, it seems like the web is dying. Should we still care about the web?
Absolutely! Desktop devides, laptops are the device of choice in the workplace, so especially in B2B, we should keep paying attention to the desktop and web browser experience.
Marketing as a discipline seems challenged as organizations move away from silos. What kind of coursework should one pursue for a career in marketing? Do you believe the discipline of marketing will be blended into other academic pursuits (i.e. entrepreneurship, business, leadership)
Writing / English / Journalism Marketing courses Arts – art history, visual design theory Accounting and Finance – data, metrics and quantifiable results are becoming more and more important in marketing!
What do you see as the next big disruption in the world of marketing and communications?
IOT (Internet of Things), such as beacons and RFID for in-store experience, alerts, and offers during the retail shopping experience; wearable’s for fitness and location tracking.
Follow Erin Moloney: @ErinE
A blog created by UMSL Marketing B.A. and MBA students.
