A Chat With MDMC Speaker Andrew Cohen

By: Lindsey Nolan
Andrew Cohen (1)
Andrew Cohen is the Director of Social Media at Moosylvania. Andrew joined Moosylvania in 2013 after graduating from Babson College with an MBA in Entrepreneurship and Marketing. Previous to that, he attended the University of Miami where he created his own small business – a sports blog titled, On The Can. He currently oversees 20+ social brands and content creation at the agency.
We got ahold of Andrew Cohen of Moosylvania to get some tips on marketing, and here are some of his thoughts.
Q: What are some of the worst mistakes a business could make when it comes to content marketing?
A: Spending their entire budget on their facebook page. Too many brands think their page is the most important place to spend money when in actuality it should be a mix.

Q: What do you think is next for content marketing? How will it evolve in the coming years?
A: It has already and will continue to drive towards instant gratification. Whether it is through social platforms or on the interwebs, brands will be tasked with linking content to gratification.
Q: Social media marketing is free, right?
A: Ha! What’s free is the ability to connect with millions of people – what and how you connect is where the money comes in. If you’re not spending, you’re not playing.
Q: A small business owner has to wear many hats and time is always tight. What are some social media time management tips you have to help them stick with their social media campaign without losing a lot of time?
A: Focus on targeting first and foremost. Who do you want to talk to and what action do you want them to take? If you know these things – the rest can be determined a lot more streamlined. You don’t need constant posting to make a big splash.
Q: Share your favorite digital marketing case study. What did you like most it?
A: We do a yearly top 100 brand survey within millennials and each year we ask questions to understand why they ranked. Within it, you can see the detail (or lack thereof) of why people adopt brands. It’s riveting.
Q: According to you, what are the top three mistakes committed by organizations today in leveraging digital marketing?
1. Not Setting Goals  
2. Not defining how to reach those goals
3. Using social media as a stand alone strategy

Q: Which are your three favorite digital marketing tools?
A: 1. G-suite
2. Adobe
3. Instagram

Q: What are the top 3-5 skills you look for when hiring a candidate for digital marketing profile?
A: 1. Ambition
2. Ability to manage themselves/others
3. Focus (on tasks/projects/etc)
4. Ideation ability
Q: Who are three people you respect when it comes to digital marketing?
A: Simon Sinek
Norty Cohen
Evan Spiegel
You can meet Andrew Cohen on April 13, 2017 at MDMC by attending his session The Participation Game from 12:15pm -12:45pm. The session will take a look at what makes millennials interact with brands
Lindsey Nolan is a senior Digital Marketing student at the University of Missouri – St.Louis, a member of the Pierre Laclede Honors College, and an active member in the Iota-Xi chapter of the Delta Zeta Sorority.