The co-founder of Online Marketing Giant & OMG Commerce, Chris Brewer is known to others as “The Idea Machine”. A superior problem solver and a highly creative business thinker, Chris has been a successful entrepreneur for over 15 years working with seven-figure companies in the digital, publishing and outdoor advertising industries.
Brewer’s company Online Marketing Giant & OMG Commerce is a Google Premier Partner agency based in Springfield, MO, which delivers online and offline marketing expertise, advice and education to businesses, franchise groups and e-Commerce brands worldwide.
Chris is the author of the book “Does Your Marketing Make You Money: 7 Quick & Easy Secrets to Create A Booming Business Now”. Brewer regularly coaches and speaks to entrepreneurs and small business leaders on business growth and marketing. He resides in Springfield, MO, with his wife of 22 years and two children.
During his MDMC18 session called “How To Befriend Google and Win”, Chris is going to share how a business can benefit from recent Google changes. Together with Brett Curry, Kasim Aslam, Michael Bartholow, and David Kidd, Chris is going to be a speaker at the SEO Panel.
Here are Chris’s answers from the pre-conference Q&A session.
Q.1. What are some big mistakes a business could make when it comes to digital marketing?
C.B. Failure to become educated about the basics of digital marketing is the number one mistake I see. Those that are educated don’t fall prey as easily to the wannabe’s and robo-callers so prevalent in digital marketing today.
Also, missing the basics of what Google gives you for free. I recently published a new playlist on our YouTube Channel that covers the 7 Ways To Optimize Your Google My Business Listing. https://www.youtube.com/watch?v=Cjarl_N4Wzo&list=PLyhZzeaFTzwPRokVTnSJ7JSEs1dWxq5Bg
Q.2. What do you think is the next game changer in digital marketing, such as a new, modern tactic, tool, or aspect of marketing? How will it evolve in the coming years?
C.B. Voice-driven search has been a big one and SEO’s and businesses are still adapting to that. In 2018 Google is going to take more and more of the search traffic away from websites, so you have to be on your game in how Google wants to index your information. Over the coming years, audiences will continue to be fragmented and customized. Content tailoring to audiences will create some definite winners and losers.
Q.3. What is your favorite marketing book you have read lately? Or, what are a few of your favorite marketing blogs?
C.B. Purple Cow by Seth Godin. It’s not new, but it is still very relevant. Love Neil Patel…of course!
Q.4. What are some social media time management tips that help you stick to your campaign goals without losing a lot of time?
C.B. Plan, plan, plan. Failure to plan your social media strategy and reassess it regularly is the key. When you don’t plan, you will fire without a target and miss every time.
Q.5. Share your favorite digital marketing case study. What did you like most it?
C.B. It’s a recent one. It’s not a huge client, but it was very fun. We took a musical group in Branson, MO, that has regional and some national recognition and completely overhauled their digital presence. We started with their database and their YouTube Channel. We created custom audiences from their database of nearly 1,000,000 customer/fan emails. It helped them skyrocket their iTunes & Spotify downloads without any help from a label. We accomplished their goal of selling out a venue outside their main performing area in a matter of days using Facebook Ads to the custom audiences we created.
Q.6. According to you, what are the top three mistakes committed by organizations today in leveraging digital marketing?
- Failure to map a sales funnel for what you want to accomplish.
- Failure to test smaller batches before launching a full-scale campaign.
- Failure to educate themselves enough to know that what a third-party or in-house marketing team is telling them is true/accurate.
Q.7. Which are your three favorite digital marketing tools?
- SEM Rush
- Bright Local
- Google Analytics
Q.8. If you were looking to hire a digital marketer, what are the top 3-5 skills you would be looking for in a candidate?
- Google Adwords Experience/Skills
- Google Analytics Experience/Competency
- Ability to think strategically within an open mindset
Q.9. Who are three people you respect when it comes to digital marketing?
- Ezra Firestone
- Brett Curry
- Roland Frasier
Q.10. What’s the industry buzzword that annoys you the most these days and why?
C.B. Anything related to bitcoins!