The nature of advertising is changing, just think about your online experience and how companies interact with you. In the 90’s companies set up websites and hoped for traffic. Later, they started to use email marketing. Next came the ever-so-popular pop-up ad, and now companies are able to purchase ad space on websites and social media. Using data from the user’s browsing habits, companies are able to target who they think will be interested in their product, thereby maximizing the effect of their advertising budget. Continue reading “How to Use Social Listening to Drive Pull Marketing”
How to Use Social Listening to Drive Pull Marketing
