Twitter Acquires Commerce Startup CardSpring

twitter and cardspring

Last Wednesday, Twitter announced that they have officially acquired the commerce startup CardSpring.
“CardSpring is a startup that helps merchants connect to publishers to create online-to-offline promotions. The company bills itself as a company that lets businesses “build apps for payment cards.” The idea is that you can add a coupon or a promotion directly to your method of payment, meaning that buying a distinct product — or even shopping at a particular store — can trigger an action or discount when done on a specific payment method.” Read the full article on Mashable.

Amazon Officially Unveils Kindle Unlimited Subscription Service

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On Friday, Amazon unveiled their newest service an ebook subscription service named Kindle Unlimited.
“The service promises access to 600,000 books in the Kindle reading library that members can read on their Kindle ereaders and tablets, iOS and Android devices and on Windows and Mac desktops and laptops. The service will also offer unlimited access to 2,000 audio books from Audible.”
Read the full story on Mashable.

Welcome to UMSL Digital Mindshare

Welcome to UMSL Digital Mindshare, the blog all about what is happening in the social and digital community in St. Louis. You will also find information on upcoming digital, social, and community events in the surrounding St. Louis area, the latest technology news, and what UMSL Students and Alumni are up to.
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The Future of Digital Marketing, from Mashies Judges

“The August 15 entry deadline for the Mashie awards is quickly approaching. To jump start the conversation on digital marketing trends, @MashBusiness hosted a #Mashies Twitter chat with some of our expert judges, thought leaders in the industry and Mashable fans.
Participating judges included Liz Kaplow, CEO and founder of Kaplow Communications; Stacy Martinet, CMO at Mashable; Ian Schafer, CEO and founder of Deep Focus; Shenan Reed, President of Digital at MEC; Robert Lund, Creative Director of Barbarian Group; and David Berkowitz, CMO at MRY.”
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Yahoo Acquires RayV to Improve Online Video Technology

“Yahoo has acquired RayV, a video streaming startup, the two companies announced Friday. Terms of the deal were not immediately disclosed.
RayV, which launched in 2005, develops software to stream HD quality video online and through mobile devices. The startup is based in Los Angeles, but with R&D operations in Tel Aviv. Most of its employees will be joining Yahoo’s R&D center in Israel.”
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