Early Bird Registration Now Open for UMSL Digital 2016 Conference

midwest digital marketing conference
We’re thrilled to announce that registration is now open for this year’s State of Digital Media Marketing Conference, a production of the University of Missouri – St. Louis, College of Business. This coming April 21, 2016 marks our 4th year and we are going to be bigger and better than ever. Here are just a few of the highlights: Continue reading “Early Bird Registration Now Open for UMSL Digital 2016 Conference”

Market Yourself: UMSL Marketing Club’s Fall Kickoff Meeting

By: Raven Collins, Kourtney McKinnney, Ryan Orio, William Scott
UntitledThe first UMSL Marketing Club meeting of the semester and year served both food and fun! The event was packed with guest speakers that made students aware of the advantages of being a member of the club and the exciting benefits that come with becoming a member of the American Marketing Association (AMA).
Q: Why join the marketing club?
A: The first item on the agenda for the meeting was to make attendees aware of the benefits of the marketing club. President Lingru Kong spoke to the group about the ample opportunities to socialize and network with the marketing community. Kong cited numerous reasons why participating in the market club would benefit students including: industry visits, providing a resume boost, and developing networking skills. She stressed that the student organization is not only for marketing majors because it is crucial in today’s world to be able to market yourself in order to get a job in any field.
Q: New UMSL Developments with Dean Hoffman
A: After the introduction to the club, Dean Charles Hoffman of the UMSL College of Business spoke about the latest news affecting UMSL business students. Dean Hoffman called for more members to be a part of the Dean’s Advisory Committee. The committee will allow Dean Hoffman to communicate with students about important developments pertaining to the university and the business college. The first meeting of the year will be announced in the coming weeks. Dean Hoffman also informed meeting attendees about the groundbreaking celebration for the new business building that is happening October 29th from 4-6 pm. The Dean explained that the affair is a chance for UMSL to thank the donors who enabled the Business school to turn the dream for the new building into a reality. Anheuser-Busch, the company that the building will be named after, is donating drinks for the reception. If we are lucky, the world-famous Clydesdale’s will even make an appearance!
Q:What is AMA and Why Should I Join?
A: Angela LaRocca, another speaker at the meeting, represented the American Marketing Association. LaRocca is a board member of the St. Louis chapter of the AMA, in addition to heading collegiate relations for the association. She also serves as Brand Manager at Unidev, so she is really someone you would want to network with. LaRocca explained that in marketing you need the people around you and what you learn in class in order to be successful. This is the purpose of AMA – to connect students with marketing professionals. The organization holds events that provide students the opportunity to network and socialize with area professionals. The organization also encourages student participation at their board meetings. Another important event for AMA is Old Newsboy Day, at which students can volunteer to participate to help sell newspapers in exchange for donations to children’s charities in the area. Marketing club Vice- President, Chase Koehler, discussed his experience with the organization, emphasizing that the members of the AMA actually want to talk to students and take an interest in what students have to say.
Do you want to join the American Marketing Association to get access to all these amazing benefits?! Membership is normally $285 for professionals, but for students the cost of membership is dramatically lower-only $47! This low price makes joining while a student at UMSL a great choice!
Networking (and Eating) at the Meeting
Of course, no marketing club meeting would be complete without free refreshments and networking! After hearing guest speakers talk about all the great reasons to get involved, meeting attendees were told to take 20 minutes to go get some refreshments and network with one another. At the meeting, numerous varieties of pizza and sodas were served. They even had Fanta as a soda option! There was certainly something for everyone!
After helping yourself to some refreshments, the networking and socializing began. Students could speak with meeting attendees including Dean Hoffman, Angela Rocca, Marketing Club Faculty Advisor – Perry Drake, Marketing Department Chair – Dr. Haim Mano and the Associate Dean of the Business College – Michael Elliot.
Games and Prizes
At the start of the meeting students were given raffle tickets for a chance to win five attendance prizes. Possible prizes included a coffee mug from St. Louis favorite Kaldi’s coffee, a bumper sticker from twitter with UMSL pen, marketing club flash drive, a journal from Creatives on Call with UMSL Digital Conference pen, and UMSL keychain printed with a 3-D printer. More of the same prizes were given after playing “Google Feud”, a game in which participants had to guess what the first Google query to show up on the list depending on the first part of the phrase. Highlights include participants being given “Kanye West” as a starting query. The full first suggestion on Google is “Kanye West all day”. In another round, everyone was given the starting phrase “UMSL parking” and the answer was “UMSL parking pass”. For each correct answer players were given a raffle ticket to win the remaining prizes. Just when you thought the momentum was over, a new activity was proposed.
Next Meeting: November 19 at 3:30
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Twitter: @UMSLMarketClub
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Better Your Marketing Skills With These October Events 

By: Ricky Cheers, Lingru Kong, Lyndsey McKinney, Akeeva Pork
October and November are known as the busiest months for most companies and schools across the nation. School is well underway and summer vacation is behind us all. Here are some events that you may want to attend to get ahead or beef up your professional skills – especially if you are working in Digital Marketing or majoring in Marketing or Digital communication. Check back with us in November for the top November events.
logo#1 AMA Monthly Luncheon – Matt Kamp of Influence & Co.
When: 10/15/15, 11:30am
Where: Maggiano’s Little Italy, 2 The Blvd, Richmond Heights, MO 63117
Educational luncheons cover a variety of topics under the marketing umbrella, and offer time for networking and lively Q&A. To register or for more detailed information click here.
12036793_10153165205153596_84553444218231416_n#2 Gateway to the Future: A St. Louis Young Professionals Summit
When: 10/09/15, 8:00a.m. – 12:00p.m.
Where: Missouri History Museum
Presented by Launch St. Louis, this 3rd annual conference will feature notable young St. Louisans discussing contemporary issues that impact the city and its young professionals. This event will provide with the opportunity to acquire knowledge, network and get involved within the St. Louis community. To purchase tickets or for more information click here.
#3 UMSL Marketing Club Golf Outing
When: 10/10/15 and 10/11/15, 12:30pm
Where: Creve Coeur Golf Course
Sign up for the UMSL Marketing Club’s Annual Golf Outing and enjoy some outdoor fun before the winter comes. Everyone is invited to play – high handicappers, weekend warriors, scratch golfers, members and guests welcome. Join us for lunch and stay for an afternoon round and networking. Make your reservations early, space is limited!
10659425_10152785509383118_3631733900502392827_n#4 Public Relations Society of America – St. Louis
Crisis Communications: Perspectives on Race Relations
When: 10/13/15, 7:30am – 9:00am
Where: Missouri History Museum
Join us at the Missouri History Museum on Tuesday, October 13, 2015 from 7:30 until 9:00 a.m. for a panel discussion moderated by Reena Hajat Carroll, MSW, executive director of Diversity Awareness Partnership with panelists Denise Bentele, president of Common Ground Public Relations, Johnny Little, president of eLittle Communications Group, and social media expert Liz Sharpe-Taylor. Advance registration is required for this event. No walk-ins will be permitted and all students will need to show their student ID at the door. To purchase tickets or for more details please visit here.
#5 Brand-Building Workshop with Roberto Garcia of Listo Claim Academy
When: 10/10/15, 10:00am and 10/11/15 5:00pm
Where: 515 Olive Street #600 St. Louis
From Roberto Garcia, founder of Listo and former brand manager for Anheuser-Busch, comes a full weekend of interactive workshops focusing on the beginning stages of a brand. How do you build a brand from scratch? How do you break into existing markets or create markets of your own? What are the best, most cost-effective tools for extending your next promotional dollar? Find out during Roberto’s 10-hour seminar. Sign-ups will open soon, so mark your calendars!
To purchase tickets or for more information please click here.
#6 Mid-Missouri PRSA Annual Fall Conference
When: 10/22/15, 9:00am-4:00pm
Where: Columbia, MO
The annual Mid-Missouri PRSA Conference brings communication and marketing professionals together for networking and to learn top trends affecting the industry. Whether your day is spent in state government, healthcare, education or at a local startup, you will take away key points for successful marketing, social content and new tools used to engage your target audience. Meet and learn from other mid-Missouri professionals to gain relevant insight from those sharing similar career challenges and experiences. To purchase tickets or for more details please visit here.
logo#7 Agile Marketing / Content Marketing Bootcamp – Kansas City, MO
When: 10/06/2015, 8:30am-4:30pm
Where: AJi – IdeaLoft, 210 West 5th Street, #103, Kansas City, MO 64105
AJi Software is hosting a one-day Agile Marketing and Content Marketing bootcamp for marketing professionals in Kansas City, MO on October 6th, 2015. This bootcamp will help you and your team answer these questions and others you might have about agile planning and execution. We will break the content planning process down throughout the entire day and split up into groups for more interaction with the tools to ensure you have the time to harness your skills before the day is over. To purchase tickets or for more detailed information please visit here.
What other Digital Events are going on in #STL in October?

UMSL Marketing Club Rocks AMA Collegiate Conference

UMSL Marketing Club ama conference

By Kathryn Todd
UMSL Marketing Club  ama conferenceOver spring break, students from the UMSL Marketing Club traveled to New Orleans to attend the American Marketing Association Collegiate Conference. The AMA is one of the worlds largest marketing associations with over 30,000 members and over 350 affiliated college chapters. This organization works to provide networking opportunities, education, and training to its members. Students became involved with the AMA when they competed in its Collegiate Case Competition. 14 students worked together to create a marketing campaign for Glaceau Vitamin Water and competed with colleges from across the nation. Continue reading “UMSL Marketing Club Rocks AMA Collegiate Conference”

State of Digital Media Marketing Preview: Interview with Unidev’s Angela LaRocca

Angela LaRocca

By Chase Kohler

Angela LaRocca
Image via Unidev

The Midwest is quickly gearing up for the third annual State of Digital Media Marketing Conference at UMSL on April 16th and 17th. Featuring a marketing focused career fair, presenters, exhibitors, and keynote speaker Chris Brogan, the 2015 conference is set to become a top trending moment of 2015. The UMSL Marketing Club recently caught up with Angela LaRocca, brand manager of conference sponsor Unidev for an informal chat about what both attendees and speakers can look forward to. While initially recorded for notational purposes, the conversation quickly proved itself better in an unedited state. Continue reading “State of Digital Media Marketing Preview: Interview with Unidev’s Angela LaRocca”

54th Annual St. Louis AMA Conference & Agency Crawl Recap

By: Kathryn Todd
imagesOn Friday, Feburary 20th, students from UMSL’s marketing club joined St. Louis marketing professionals at the American Marketing Association’s St. Louis chapter’s annual conference. Students have been working on the AMA’s Case Competition and plan to attend the Collegiate Case Conference in March. This organization is America’s largest marketing associations, and is a great way to make connections, gain experience and opportunity, and receive education and training. Continue reading “54th Annual St. Louis AMA Conference & Agency Crawl Recap”