The Ultimate First-Timer #MDMC18 Cheat Sheet!

What To Know About #MDMC18 For First Time Attendees

If it is your first time attending the Midwest Digital Marketing Conference (MDMC18) and you do not know what to expect, we are here to help. First off, be ready for two days full of exciting activities, new information, plenty of new people, and, of course, a lot of fun!
MDMC Session Schedule
MDMC18 is the largest digital marketing conference in the Midwest region, which is going to take place on March 27 and 28, 2018, at St. Louis Union Station. It is a full, two-day event offering over 100 concurrent sessions across nine tracks, such as, Data, Digital, Social Media, Innovation, etc.
We know, it is no easy matter to choose among the sessions presented by more than 100 speakers from such companies as BuzzFeed, Google, Pandora, Refinery29, SAS, Nielsen, GoDaddy and many more including the local talent, so make sure to read the schedule beforehand and make your choice.
Registration for the conference starts at 7 am on day one. You can receive your badge in the exhibitor hall: just tell us your name and the company you represent. Please note, there are going to be around 2000 people attending the conference this year so you might want to pre-register the day before the conference kicks off to avoid standing in the line. Pre-registration will be available on March 26, 2018, from 10 am till 6 pm, with free 15-minute parking included.
Keynote Speakers
Mark your calendar and make sure you attend keynote addresses on both days at 8:30 am. As soon as you grab your badge (and your morning coffee to keep your energy level high) head to Grand Ballroom D/E to listen to Dre Baldwin and Pam Moore setting the tone to the conference with their keynote addresses.
Venue Details
This is the third year for the MDMC to take place at St. Louis’ Union Station, which is a 120-year-old National Historic Landmark located on Market Street. The parking will be discounted for the conference attendees by over 50% to only $8.00 per day, just show your MDMC18 badge upon exiting the parking lot to receive the discounted rate on March 26th, 27th or 28th!

There will be refreshments and coffee offered at the conference, but lunch will not be provided. Food trucks will arrive at 11:30 am on each day and will be parked on S 20th Street. If you choose to eat off the venue, there will be a few restaurants in the area, such as, for instance, Maggie O’Briens or Hard Rock Café, providing discounts for the conference attendees.
Exhibitor Hall
While going from session to session, as well as during the lunch time, make sure to visit the exhibitor hall with more than 40 exhibitors this year to learn more about the companies and expand your network.
After Parties
The opening night party on Tuesday called “Your Date With Data”, will be hosted this year again by Momentum Worldwide. Momentum is a total brand experience agency located right across the street from Union Station. The MDMC18 closing party will take place on Thursday, March 28, and will be hosted by CIC and Cortex at 4240 Duncan Ave. Please register in advance for both parties using the official conference app.
Conference App
As a conference attendee, you should have received an email inviting you to download the conference app. The MDMC18 app, Guidebook, will help you access the conference schedule, create your own schedule, learn more about the speakers, see available food options, register for the after-parties, connect with your fellow attendees, and much more.
MDMC18 on Social Media
Want to get a chance to win an MDMC branded t-shirt or a tumbler? Follow MDMC on Twitter, Facebook, Instagram, and Snapchat, and give us a shout out using the #MDMC18 hashtag.


#MDMC18 Tips On How to Get the Most Out of a Conference

It doesn’t matter who you are right now: a student pursuing a business degree, a recent graduate making first steps in the professional world, an entrepreneur owning a business, or a high-level executive having a solid working experience – everyone will benefit from attending a conference. Conferences offer plenty of opportunities for both – professional and personal development, so get the most out of your experience as a conference attendee.
Do your homework
There is always plenty of things happening at a professional conference, so it is easy to get lost. Especially if this is your first time attending such an event. The key to success is being prepared and knowing your goals.
Before going to a conference, check the conference website. Know beforehand which sessions are offered and at what time. Read about the speakers and learn about their background. Check the ticket options and what they include. Is there anything else offered to attendees? Is there an exhibitor hall to take a look at? Are there any fun activities planned? What are the food options? So, be prepared.
Be strategic
Big conferences have many sessions running at the same time. Thus, MDMC18 offers about 100 concurrent sessions across such tracks as Data, Digital Strategy, Career, Entrepreneurship, Technology and Innovation. Check the schedule beforehand, mark the sessions that are most relevant for your career and make sure you attend them. You are going to the conference to learn something new, so know exactly what you are there for and be strategic about it.
Expand your network
The power of networking in the contemporary world cannot be overestimated. Not only can you meet your peers from other companies, who face the same challenges as you do in your daily work, but you can get some valuable advice from the industry experts. Building your social capital is important, both for your present and future, so set you goal to get as much as possible from your time spent at a conference.
Make specific plans
Yes, there will be a lot of speakers from all the big agencies and media talking about cutting-edge technologies and new apps, sharing insights about new industry trends, giving advice on how to deal with certain issues, and providing specific examples on how to achieve your business goals. There will be even more people attending the conference. It is going to be a few busy days, but make sure you get to know people you need. Approach speakers after the sessions to introduce yourself. Exchange business cards and invite for a coffee or lunch. See who else is attending the conference and get to know other attendees. Be proactive in many ways, and the time and money you spent on the conference will soon pay off.
Take notes
Do not rely on your memory. With so many things happening during a few days (attending sessions, meeting speakers, talking to other attendees, visiting the expo), it is too easy to forget everything that you have learned there. Always carry a note book, a pen, an organizer, a tablet or a phone (whichever you prefer) to write down your comments, key takeaways and contact details. You will thank yourself for doing that a few days after the conference.
In a nutshell, it is all in your hands. Attending a conference might be a bit overwhelming, but it is totally worth it. Just follow the tips and make sure you make the most out of your time at the conference.

We are looking forward to seeing you at the Midwest Digital Marketing Conference, which is going to take place at St. Louis’ Union Station on March 27-28, 2018. Learn more about the conference.

*Photo VIA UMSL Daily