Launch of Cross-Device Reporting for Facebook ads

cross platform conversions

facebook-f-logo-1920-800x450Yesterday Facebook made an announcement that had digital marketers giddy. They announced the launch of cross-device reporting for Facebook ads. This is very big news for both marketers and businesses because for the first time we will be able to see how people are moving between devices, both mobile apps and desktop, before the convert on our website. Continue reading “Launch of Cross-Device Reporting for Facebook ads”

Google Said to Plan Separating Photo Service From Google+ – Bloomberg


googleplusOver the weekend, Google announced that it is planning to separate Photos from Google+ and make it into its own standalone service.
Why should you care?
This is actual a really good thing for Google users because it means that you will no longer need a Google+ account to save and share photos using Google. However, there aren’t currently any details on what this new service will offer, but Bloomberg states the following:

The service, called Google+ Photos, would still work with the social network’s users and may be rebranded as part of the move.

This separation of services is another indication of the ever changing world of Google+.
Read the full article about the announcement here: Google Said to Plan Separating Photo Service From Google+ – Bloomberg.

Status of the SEM Industry

September 4, 1998 – Things Changed. Google was launched. On that fateful day new careers were born while others would soon find out that they would need to forever change the way they do business or perish. Since that day in the late 90’s we have come a long way in the world of Search Engine Marketing. Gone are the days where we would buy links or change a few keywords and rankings would double. Those days were simpler, easier times. Welcome to the dawn of the new era of SEM – where content rules. Continue reading “Status of the SEM Industry”

Inside AdWords: Introducing Dynamic Sitelinks

Last week, AdWords introduced dynamic site links and announced that they would be rolling out globally. On their blog they define dynamic site links as:

Automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily.

So what does this mean for you?
Well the good news is that dynamic sitelinks are free to use (for now)! But, you will still be charged for clicks on the headline of your ad or on any other ad extensions.
Should I continue to optimize sitelinks like normal?
Yes keep adding and optimizing sitelinks like normal. In the blog Google AdWords states the following:

It’s important to continue adding and optimizing sitelinks because impression share for dynamic sitelinks will be low. In fact, the sitelinks you set up will always show, except for the few instances when the dynamic sitelink might perform better. 

But I like my AdWords ads the way they are!
No need to fret, advertisers have the option to this disable this feature if they would like to. However, Google predicts that these links are likely to boost the performance of an ad.
If you would like to disable dynamic sitelinks just click here to fill out a request form.
Check out the official blog post from Google AdWords to learn more: Inside AdWords: Introducing Dynamic Sitelinks.