A blog created by UMSL Marketing B.A. and MBA students.
Today, Instagram announced the launch of deeper analytics for advertisers. While ads have been around on a limited basis since October 2013 , the new tools will allow those advertisers to gain a greater understanding of how their ad campaigns are performing. Continue reading “Instagram Launches Greater Analytics for Ad Campaigns”
Yesterday Facebook made an announcement that had digital marketers giddy. They announced the launch of cross-device reporting for Facebook ads. This is very big news for both marketers and businesses because for the first time we will be able to see how people are moving between devices, both mobile apps and desktop, before the convert on our website. Continue reading “Launch of Cross-Device Reporting for Facebook ads”
On Tuesday, Twitter made a big announcement on their blog that would impact advertisers and users alike. Twitter announced the beta test of Promoted Video on Twitter. They began testing their new Twitter Video Cards earlier this year, and reported high engagement and views in their blog post on Tuesday. Continue reading “Introducing Promoted Video on Twitter”
The wait is over! You can now officially embed tweets WITHIN tweets on Twitter.com. This feature is not completely new though. It was launched for iOS and Android devices back in June, but as of today it is now available on Twitter.com as well. Continue reading “You Can Now Embed Tweets Within Tweets on Twitter.com”
Over the weekend, Google announced that it is planning to separate Photos from Google+ and make it into its own standalone service.
Why should you care?
This is actual a really good thing for Google users because it means that you will no longer need a Google+ account to save and share photos using Google. However, there aren’t currently any details on what this new service will offer, but Bloomberg states the following:
The service, called Google+ Photos, would still work with the social network’s users and may be rebranded as part of the move.
This separation of services is another indication of the ever changing world of Google+.
Read the full article about the announcement here: Google Said to Plan Separating Photo Service From Google+ – Bloomberg.
September 4, 1998 – Things Changed. Google was launched. On that fateful day new careers were born while others would soon find out that they would need to forever change the way they do business or perish. Since that day in the late 90’s we have come a long way in the world of Search Engine Marketing. Gone are the days where we would buy links or change a few keywords and rankings would double. Those days were simpler, easier times. Welcome to the dawn of the new era of SEM – where content rules. Continue reading “Status of the SEM Industry”
Last week, AdWords introduced dynamic site links and announced that they would be rolling out globally. On their blog they define dynamic site links as:
Automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily.
So what does this mean for you?
Well the good news is that dynamic sitelinks are free to use (for now)! But, you will still be charged for clicks on the headline of your ad or on any other ad extensions.
Should I continue to optimize sitelinks like normal?
Yes keep adding and optimizing sitelinks like normal. In the blog Google AdWords states the following:
It’s important to continue adding and optimizing sitelinks because impression share for dynamic sitelinks will be low. In fact, the sitelinks you set up will always show, except for the few instances when the dynamic sitelink might perform better.
But I like my AdWords ads the way they are!
No need to fret, advertisers have the option to this disable this feature if they would like to. However, Google predicts that these links are likely to boost the performance of an ad.
If you would like to disable dynamic sitelinks just click here to fill out a request form.
Check out the official blog post from Google AdWords to learn more: Inside AdWords: Introducing Dynamic Sitelinks.
THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend
Read more: The Programmatic Ad Report – Business Insider.
When we think SEO we automatically think of the search engine giant Google. But, what if SEO didn’t include Google? Hard to imagine, but just think about it. Actually, check out this article on Search Engine Watch by Dan Cristo about a new app-based search engine that may truly change the SEO game: “New App-Based Search Engine Startup Relcy Tries to Reset SEO – SEW“.
There are so many reasons that we love St. Louis, but one is the fantastic “emerging” startup scene. Check out this article by Brian Feldt of the St. Louis Business Journal “10 ways St. Louis can grow its startup scene – St. Louis Business Journal“.