Don’t miss the opportunity to speak at the Midwest’s largest digital marketing conference in 2017!
Take your place in front of the most engaged digital audience you will ever have the pleasure of instructing. We’re on the search for a variety of amazing speakers for MDMC17! If you have a great story or topic dealing with digital marketing, social media or business, we want to hear about it! Last year, we had over 50 speakers, including speakers from:
Johnson & Johnson
Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. If you’re interested in speaking, fill out the speaker application. All applications must be received by October 26, 2016.
“Being a part of, and presenting at MDMC16 was outstanding. Being surrounded by such a world-class audience of professional marketers was truly energizing for me. I found the quality of insight regarding the marketplace to be top-shelf.” – W. Scott McNabb, Oracle
“This conference brings together top-notch people to whom I have later reached out for advice and consulting. Truly a must for any forward-thinking digital marketer.” – Kaiser Fung, Speaker, Author, Advisor, Educator in Data Analytics & Visualization
“I really enjoyed speaking at MDMC16. The conference brought together marketing professionals from the Midwest and beyond — it was great to be part of that community while sharing Refinery29’s approach to speaking to the millennial mindset.” – Finola Austin, Refinery29
We would like to extend a congratulations to our MCMC 16 speaker, Veena Ramesh who was named a Brand Innovators 40 Under 40. Veena is the Digital Lead of Global Digital Strategy and Beauty at Johnson & Johnson.
Veena has a deep understanding of global consumer behavior as she has lived and worked across Asia, the Middle East and the US. Prior to moving into the global role – She increased the Digital IQ, set processes and implemented a hub and spoke model of managing Digital, across the six ASEAN countries, within J&J. Veena also co-created the Advanced Web Analytics program at NYU. Veena graduated from the National University of Singapore with a B.B.A (Finance) and NYU with a M.S. in Integrated Marketing. Veena’s 4 Trends to Watch For:
1. Attracting Digital Talent – You cannot escape the topic of how to hire and retain digital talent in any forum. This will continue to be a hot topic. Companies should stop hiring based on the same yard stick that they use to hire a traditional marketer. You need to woo and have strategies to retain “t-shape” leaders with vertical digital depth but ability to navigate across the organization. You might need to search for this talent in unconventional ways.
2. Every marketer needs to be a Digital Marketer – Companies are now starting to put traditional marketers through Digital Bootcamps- Rutgers and GA run some good corporate programs. But that is not enough. The only way to learn is by doing. Marketers need to get their training wheels off and be able to plan and execute campaigns that include digital.
3. Role of a Digital Agency – We are seeing an explosion of content providers and low cost production houses flood the market. In this landscape the digital agencies have to step up and play a more elevated role in stewardship of the brand, creating multi-dimensional ideas and providing measurable ROI.
4. Social at the Core organizations – You will attract digital talent only if your employees know how to navigate the social space. Do you have 30s-1min video that outlines the day in a life? Do all your employees engage in the campaigns that you launch? Every company needs to honestly ask themselves how they are perceived by potential candidates.
This article was originally posted on Brand Innovators 40 Under 40
By: Kathrin Hanke
Together with over 1300 other people I attended the Midwest’s largest digital and social media marketing event – #MDMC16! It was held on April 21st at historic St. Louis Union Station.
After picking up my badge and swag bag I made my way through the exhibitor booths and tech alley to Dan the Pancake Man. Being amazed by his skills and creativity I wandered off to meet some of the startups and sponsors, and it was then when I saw all these tiny gold fish in their bowl. What great branding!? #MDMC16 could not have made it better – and the best part, you were able to adopt Louie, Ted and all the other little fish.
The day was kicked off by keynote speaker Travis Sheridan and then followed by the first round of breakout sessions. In addition to the three keynotes, there were 40 different sessions throughout the day, split up in seven rounds, each having five to six sessions running concurrently. The big question was: Which sessions do I attend? Making a decision was definitely not easy since there were so many great speakers and topics! Eventually I attended seven breakout sessions and made some notes for everybody who was not able to attend them. Check out my three biggest takeaways below:
#1: “Livestreaming grows at the know- like- trust factor exponentially faster than any other social media platform out there.” – Bonnie Frank, Live Stream Broadcaster Bonnie Frank believes that Livestreaming absolutely changed the Face of Communication, especially the conversation on Social Media. As a matter of fact, if you are broadcasting with Periscope it will appear in your Twitter – Twitter bought Periscope about five days after launch. Frank also mentions Facebook Live, which allows you to directly live stream to Facebook. FYI: #MDMC16 live streamed parts of the conference on both of these channels. What a great way to engage with the audience outside Union Station, which for whatever reason could not make it to #MDMC16! Frank then shared some advice with her audience: “You gotta know what you are saying you know!” and explains that you have to gain you audience’s trust. She herself just talks about four things on a daily basis and is able to answer every question the audience might have – the key to gain an incredibly exposure without paying a penny. #2: Creating relevant content is key to success. We all have heard it a hundred times: You have to create content that is relevant to your audience. Once you have your content you have to make sure that you push it out on the right channels at the right time. But how? Todd Budin from Nielsen shared some tips on how to create memorable ads and how to be successful with your digital advertising. Memorable Ads: 1. Tell as simple story
2. Use relatable characters and contexts
3. Show identifiable situations with a unique twist
4. Utilize strong imagery
5. Engage emotions Digital Best Practices: 1. Maintain campaign/brand consistency
2. Align metrics across channels
3. Understand optimal frequency #3: “Pinterest is not a social network, it’s a catalog of ideas.” – Raashi Bhalla, Pinterest Raashi Bhalla introduced her audience to the “Art and Science of Using Pinterest” by explaining that Pinterest is THE place to go to when looking for ideas, inspirations and solutions. Pins showcase products with additional advice on how to use or make them. A detailed description or instruction would complete a Pin. She also advises to use text overlays in order to make the picture identifiable. Users are able to create lists and pin their favorites for later use – this allows Pinterest to target at key moments, regarding to life stage, interests and search inquiries. She also says that you don’t need to use Hashtags in your Pins because Pinterest’s “discovery engine” is already so advanced that it will identify and then categorize, as well as associate the Pin with related terms. Nor should you use Hashtags in your Pins because Pinterest might identify Pins with too many Hashtags as spam!
The Midwest Digital Marketing Conference was a great event that had a lot to offer. Besides all the amazing speakers, 12 Arch Grants startups showcased their innovations and business ideas and competed for a $1,000 prize. At the end of the day Swizzle was the winner – a tech startup that does everything from influencer marketing research to app development. Congratulations!
Make sure to sign up for updates all things #MDMC so you won’t miss the even bigger #MDMC17!
Thank you to everyone that attended the Midwest Digital Marketing Conference 2016 on April 21st! Because of you this was our biggest & best conference so far! Check out recaps, interviews, videos, and much more from the conference below. Continue reading “#MDMC16 Conference Recap”
By: Dan Feeherty
Among the many minds and companies spearheading innovation in St. Louis is none other than St. Louis Makes. Acting as an innovation help desk, St. Louis Makes provides resources to the products and ideas that need it most. UMSL MBA student Dan Feeherty recently interviewed Marc Bowers, founder and director about growing innovation within the community:
St. Louis Makes will be on hand at #MDMC16 to showcase and chat with attendees. Follow @StLouisMakes on Twitter!
The Midwest Digital Marketing Conference 2016 is delighted to have Erin Moloney, a native of St. Louis return to MDMC to provide us with further insights into the evolving field of Digital Marketing. Erin is the Director of Digital Marketing and Social Media for Perficient, Inc., Continue reading “#MDMC16 Speaker Feature: Erin Moloney”
Mr. Todd Budin specializes in product strategy and marketing and advertising for Nielson, where he is the Senior Vice President of Ad Effectiveness, as well as Talkbox, and Techstars. As an UMSL alum, Todd works with Colorado’s tech and natural foods start-up community. Continue reading “#MDMC16 Speaker Feature: Todd Budin”