314 Digital's 4th Annual Digital Marketing Showcase

screen-shot-2016-11-22-at-12-07-32-pm314 Digital will be hosting the 4th Annual Digital Marketing Showcase on December 7th at the Palladium in St. Louis.  If you aren’t familiar with the Showcase event, you’ve been missing a great opportunity to see some of the most innovative digital marketing creative and executions being launched from right here in St. Louis.  Think art gallery opening meets digital marketing.  While so much emphasis in digital marketing is put on data and analytics, this is a unique and fun way to celebrate the amazing creative and how it all comes together for brands into campaigns.
But it’s not all business.  Once you’ve had a chance to visit with the 12+ agencies that will be displaying their work, there will be a DJ, open bar, and heavy appetizers to continue the celebration (until 9pm that is).  The best part of the evening is that thanks to our gracious and generous sponsors, Oracle, Adobe, Teads, YuMe, AdTheorent, and Amobee, the entire evening is FREE to attend.  You can register at eventbright or at 314Digital.com and make sure to share and bring some friends.
Each year we’ve seen exciting new work and been introduced to some of the leading designers and digital creative minds.  What will this year hold in store?  What ideas will become the next reality, or virtual reality?  We hope to see many new faces amongst the 300 plus digital and marketing professionals.

Live from Venture Cafe!

By: Ricky Cheers, Lingru Kong, Lyndsey McKinney, Akeeva Pork
Want to get an inside look at one of the many networking events in St. Louis? Check out this video blog of a Venture Café Event.
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The event that we chose to film and write about was the Venture Café that took place on Thursday, October 15, 2015. The reason why we chose this event to talk about is because we thought that it would be helpful for anyone who would like to attend this event, but is skeptical because they really don’t know what it is about. We wanted this video to really broadcast some of the key aspects that this event would want its participants to take with them.
Venture Café program manager, Kaori Yazawa, explains exactly what a Venture Café event is all about. From her point of view, she believes that this event joins community members of all ages and races together so that they can all network and support each other.
Venture café events occur every Thursday and they cover a range of topics. Some topics that they have covered and will cover in the future are developing a strong marketing strategy and how to properly give a presentation. One of the main goals that this event aims to accomplish is to bring together a very diverse group of people that will utilize the workshops held every week in order to grow their skills and become more confident in their abilities.
Venture Café events are very professional and helpful. We would encourage anyone that is pursuing a business degree (especially a marketing degree) to attend these events. They are very insightful. Each event is held at the Cortex Innovation Building and presenters talk about a variety of topics each week.
More information here: http://www.vencafstl.org

Better Your Marketing Skills With These November Events

By: Ricky Cheers, Lingru Kong, Lyndsey McKinney, Akeeva Pork
Welcome to Part 2 of our Digital Marketing Events Series! Here are some events that you may want to attend in November to get ahead or beef up your professional skills – especially if you are working in Digital Marketing or majoring in Marketing or Digital communication.
#1 UMSL Marketing Club Site Visit: Fleishman Hillard
When: 11/05/15, 4pm
Where: 200 N Broadway, St. Louis, MO 63102
Named as PRWeek’s 2013 “Best Places to Work,” Fleishman Hillard is definitely a dream company for many people to pursue a career at. The company offers many opportunities including internships, scholarships, and a diversity fellowship. Join us for a once in a lifetime opportunity to receive an exclusive tour of Fleishman Hillard! To register or for more details visit here.
#2 TEDxGatewayarch: Catalyst – A Full Day of Speakers and Networking
When: 11/7/15
Where: Harris-Stowe State University
3026 Laclede Avenue, St. Louis, MO 63103
Enjoy a full day of great speakers and great comp any. Spend time between speakers mingling with TED-focused exhibitors and enjoying our delicious local snacks and drinks. Don’t miss our third annual event – tickets sell out every year, so don’t wait! To purchase tickets or for more details and information please visit here.
umsl marketing club#3 UMSL Marketing Club Meeting
When: 11/19/15, 3:30pm-6:30pm
Where: University of Missouri-St. Louis SSB room 133
This is the last Marketing Club Meeting of the Fall 2015 semester. We are thrilled to have two guest speakers! Melissa Hamilton is the Executive Producer, Integrated Production STL, at Momentum Worldwide. She began her professional career working in traditional marketing and transitioned into digital marketing. Additionally, Douglas Chris, the Director of Digital will, will also be speaking. They will share their experience and tips concerning professionalism and digital marketing.
logo#4 AMA monthly Luncheons – Digital Insights: Media Trends + Emerging Opportunities
When: 11/19/15, 11:30am
Where: Kirkwood Station Restaurant & Brewery, 105 East Jefferson, Kirkwood, MO 63122
Join Centro’s head of Digital Innovations as he shares key trends in digital advertising, with a focus on the evolving new media landscape, the convergence of ad tech and mar tech, the enormous influence and unique characteristics of the maturing
millennials, and what digital strategies need to be adopted for marketing success in 2016 and beyond. To register or for more details please visit here.
Untitled#5 Flaunt’s “ready+willing”
When: 11/18/15, 5:30pm-7:30pm
Where: The Vino Gallery: 4701 McPherson Avenue, St. Louis, MO 63108
Join ready+willing at Flaunt, our semiannual event that celebrates the outstanding work our pro bono marketing teams created for our nonprofit clients. For 12 weeks, marketing teams assembled by ready+willing have been creating marketing campaigns. The work will be unveiled to the public at Flaunt. The marketing assistance provided to these charities will help them reach a larger audience and further their mission. Stronger charities make for a stronger St. Louis! They will also be announcing the four nonprofit organizations that will be receiving pro bono services for the fall session of ready+willing. To RSVP or for more information please visit here.
logo#6 Thought Leadership: The Next Wave of B2B Marketing from Forrester Research/ Business Marketing Association – Kansas City
When: 11/18/15, 11:30am-1:00pm
Where: Google Fiber Space, 1814 Westport Rd, Kansas City, MO 64111
From medical devices to heavy equipment, commercial products, technology, and financial and professional services, business-to-business (B2B) marketing professionals need to position their firms as thought leaders on the issues their buyers face. However, most firms don’t have a process or framework for managing thought leadership marketing initiatives, so they push out product brochures and white papers disguised as thought-leading content. Laura will discuss Forrester’s four-step methodology to develop a thought leadership platform and mobilize the experts in your firm to deliver these ideas through digital, social, mobile, and offline channels. To purchase tickets or for more details please visit here.
And a Great Ongoing Networking Event
venture-cafe-gathering-small-featured#7 Venture Cafe St. Louis
Every Thursday 3:00 p.m.- 8:00 p.m. at the @4240 Building in the Cortex Innovation District
Innovators and entrepreneurs alike gather each week in order to exchange ideas and inspire one another. For more information, click here.
What other Digital Marketing events are going on in November in #STL?

Beyond Networking Welcomes Perry Drake!

The Who, the When, the Where?
On Tuesday, 9/22, Perry Drake will be covering Social Media for St. Louis’ Beyond Networking. Beyond Networking is a very important and one-of-a-kind resource available to St. Louis’ job seekers and business professionals. Beyond Networking’s mission is to help others as they are pursuing a new position or a career change.
How Beyond Networking Helps
Losing your job can be like losing your identity. Leading up to and during the Great Recession, the St. Louis business community experienced major simultaneous layoffs. Many of those who were laid off had not thought about their resume or dressing for an interview in years, if not decades.
networking-imageBeyond Networking (formerly GO!) was created out a need for the development of the soft and the hard skills new job seekers need to land their next role. Beyond Networking assists with everything from best practices for resumes, completing online applications and answering interview questions to providing emotional support and financial information.
Weekly Meetings
Every Tuesday, Beyond Networking meets from 9:00 – 11:45 am while a guest speaker discusses various aspects of the career transition process. Participants enjoy coffee, learn a new professional best practice and network with other attendees – for free. All are welcome, including students.
All upcoming meetings can be found here and the next several meetings are below:
9/22: Perry Drake Presents “Social Media… Just What is it?”
Perry Drake, Asst. Teaching Professor & Director of Business Collaboration UMSL – Social Media, will lead a discussion detailing the benefits and pitfalls of social media.
9/29: Kathy Bernard Presents “Personality Tests”
Did you read the recent article in Time Magazine? Companies are relying upon personality tests to see if you fit in their culture and philosophy. Have you taken Caliper? Wunderlik? Kathy owns WiserUTips.com and has provided many seminars on important tools to use. LinkedIn changes every day, are you doing the most to maximize your presence?
10/6: David Hults, Career Coach, Author and Speaker
David’s ‘game’ helped launch Beyond Networking-STL, providing assistance on changing careers, now with a new project to help folks that are employed, stay on top.