April Digital Marketing Event Roundup

By: Amy Cabanas, Matteo Fialdini, Kathrin Hanke, Andrew McClure and Jacqueline Williams
MDMC Facebook Preview image (1)Event #1 | Come to Midwest Digital Marketing Conference (aka: #MDMC16) at Union Station on April 21, 2016, where experts in the marketing communications industry will address the cutting edge of digital, social, tech and innovation. Full Details Here
Event #2 | Venture Café will be hosting its weekly event April 14, 2016 @4240 building where innovators and entrepreneurs discuss current and emerging trends. #VenCafSTL More Details Here
Event #3 | On April 12, 2016 Start Louis @StartLouis will be hosting a networking event celebrating Intellectual Property in the evolving tech world. This event will be at the TRex 5th Floor event space in St. Louis Learn More Here
Event #4 | Unwind and socialize with hundreds of local professionals and entrepreneurs right after work on Thursday, April 28th at Drunken Fish (601 Clark Ave). @networkafterwrk. You’ll make great connections in a fun and relaxed atmosphere while expanding your network of contacts to help fuel your own career or business goals. Details Here
Event #5 | On April 12, 2016 the St. Louis Business Expo & Business Growth Summit will once again bring together the brightest business leaders from the most dynamic companies throughout the St. Louis Metro region to St. Charles Convention Center. Click for Details

Top March Digital Marketing Events in STL

By: Nicole Atencio, Minji Choi, Je Ewing, Chase Kohler and Tira Wilkerson
The month of March is jammed packed with digital marketing events happening in the St. Louis area. We found the five must attend events that will expand, educate, and entertain you in all things digital marketing. Get ready to mark your calendars!
Screen Shot 2016-03-08 at 9.43.43 PM
Educational Panel: Marriage of Creative & Media
Wednesday, March 9, 2016
8:30am – 10:30am
314 Digital presents an education panel where industry leaders discuss the best practices regarding the facilitation of conversations and the relationship between the Creative and Media departments. The event includes a complimentary breakfast and it is free to the public.
Click here to register for the event ->>

Facebook Ads Strategy Workshop

Wednesday, March 16, 2016
Blank Page Marketing presents a digital marketing workshop where business minded individuals will learn Facebook ad strategies and how to utilize Facebook ad tools to drive successes toward your business goals.
You can RSVP here ->>
Social Media on TAP
Wednesday, March 16, 2016
5:30pm – 7:30pm
The Social Media Club St. Louis hosts a monthly meetup featuring local speakers. Join the Social Media Club this month to hear Pulitzer Prize winning photographer, David Carson, speak on how one photographer got pulled into the biggest stories of the year.
You can register for the event here ->>
What is Your Brand Saying? One Day Brand Intensive Workshop
Saturday, March 26, 2016
9:00am – 4:00pm
Response! Targeted Marketing presents a brand intensive workshop that will teach entrepreneurs key elements about the power of branding through social media. Small business experts Matthew Ricketts and Barry Coziahr host the event, and answer questions to grow your business.
You can purchase tickets here ->>

Early Bird Registration Now Open for UMSL Digital 2016 Conference

midwest digital marketing conference
We’re thrilled to announce that registration is now open for this year’s State of Digital Media Marketing Conference, a production of the University of Missouri – St. Louis, College of Business. This coming April 21, 2016 marks our 4th year and we are going to be bigger and better than ever. Here are just a few of the highlights: Continue reading “Early Bird Registration Now Open for UMSL Digital 2016 Conference”

Better Your Marketing Skills With These November Events

By: Ricky Cheers, Lingru Kong, Lyndsey McKinney, Akeeva Pork
Welcome to Part 2 of our Digital Marketing Events Series! Here are some events that you may want to attend in November to get ahead or beef up your professional skills – especially if you are working in Digital Marketing or majoring in Marketing or Digital communication.
#1 UMSL Marketing Club Site Visit: Fleishman Hillard
When: 11/05/15, 4pm
Where: 200 N Broadway, St. Louis, MO 63102
Named as PRWeek’s 2013 “Best Places to Work,” Fleishman Hillard is definitely a dream company for many people to pursue a career at. The company offers many opportunities including internships, scholarships, and a diversity fellowship. Join us for a once in a lifetime opportunity to receive an exclusive tour of Fleishman Hillard! To register or for more details visit here.
#2 TEDxGatewayarch: Catalyst – A Full Day of Speakers and Networking
When: 11/7/15
Where: Harris-Stowe State University
3026 Laclede Avenue, St. Louis, MO 63103
Enjoy a full day of great speakers and great comp any. Spend time between speakers mingling with TED-focused exhibitors and enjoying our delicious local snacks and drinks. Don’t miss our third annual event – tickets sell out every year, so don’t wait! To purchase tickets or for more details and information please visit here.
umsl marketing club#3 UMSL Marketing Club Meeting
When: 11/19/15, 3:30pm-6:30pm
Where: University of Missouri-St. Louis SSB room 133
This is the last Marketing Club Meeting of the Fall 2015 semester. We are thrilled to have two guest speakers! Melissa Hamilton is the Executive Producer, Integrated Production STL, at Momentum Worldwide. She began her professional career working in traditional marketing and transitioned into digital marketing. Additionally, Douglas Chris, the Director of Digital will, will also be speaking. They will share their experience and tips concerning professionalism and digital marketing.
logo#4 AMA monthly Luncheons – Digital Insights: Media Trends + Emerging Opportunities
When: 11/19/15, 11:30am
Where: Kirkwood Station Restaurant & Brewery, 105 East Jefferson, Kirkwood, MO 63122
Join Centro’s head of Digital Innovations as he shares key trends in digital advertising, with a focus on the evolving new media landscape, the convergence of ad tech and mar tech, the enormous influence and unique characteristics of the maturing
millennials, and what digital strategies need to be adopted for marketing success in 2016 and beyond. To register or for more details please visit here.
Untitled#5 Flaunt’s “ready+willing”
When: 11/18/15, 5:30pm-7:30pm
Where: The Vino Gallery: 4701 McPherson Avenue, St. Louis, MO 63108
Join ready+willing at Flaunt, our semiannual event that celebrates the outstanding work our pro bono marketing teams created for our nonprofit clients. For 12 weeks, marketing teams assembled by ready+willing have been creating marketing campaigns. The work will be unveiled to the public at Flaunt. The marketing assistance provided to these charities will help them reach a larger audience and further their mission. Stronger charities make for a stronger St. Louis! They will also be announcing the four nonprofit organizations that will be receiving pro bono services for the fall session of ready+willing. To RSVP or for more information please visit here.
logo#6 Thought Leadership: The Next Wave of B2B Marketing from Forrester Research/ Business Marketing Association – Kansas City
When: 11/18/15, 11:30am-1:00pm
Where: Google Fiber Space, 1814 Westport Rd, Kansas City, MO 64111
From medical devices to heavy equipment, commercial products, technology, and financial and professional services, business-to-business (B2B) marketing professionals need to position their firms as thought leaders on the issues their buyers face. However, most firms don’t have a process or framework for managing thought leadership marketing initiatives, so they push out product brochures and white papers disguised as thought-leading content. Laura will discuss Forrester’s four-step methodology to develop a thought leadership platform and mobilize the experts in your firm to deliver these ideas through digital, social, mobile, and offline channels. To purchase tickets or for more details please visit here.
And a Great Ongoing Networking Event
venture-cafe-gathering-small-featured#7 Venture Cafe St. Louis
Every Thursday 3:00 p.m.- 8:00 p.m. at the @4240 Building in the Cortex Innovation District
Innovators and entrepreneurs alike gather each week in order to exchange ideas and inspire one another. For more information, click here.
What other Digital Marketing events are going on in November in #STL?

Better Your Marketing Skills With These October Events 

By: Ricky Cheers, Lingru Kong, Lyndsey McKinney, Akeeva Pork
October and November are known as the busiest months for most companies and schools across the nation. School is well underway and summer vacation is behind us all. Here are some events that you may want to attend to get ahead or beef up your professional skills – especially if you are working in Digital Marketing or majoring in Marketing or Digital communication. Check back with us in November for the top November events.
logo#1 AMA Monthly Luncheon – Matt Kamp of Influence & Co.
When: 10/15/15, 11:30am
Where: Maggiano’s Little Italy, 2 The Blvd, Richmond Heights, MO 63117
Educational luncheons cover a variety of topics under the marketing umbrella, and offer time for networking and lively Q&A. To register or for more detailed information click here.
12036793_10153165205153596_84553444218231416_n#2 Gateway to the Future: A St. Louis Young Professionals Summit
When: 10/09/15, 8:00a.m. – 12:00p.m.
Where: Missouri History Museum
Presented by Launch St. Louis, this 3rd annual conference will feature notable young St. Louisans discussing contemporary issues that impact the city and its young professionals. This event will provide with the opportunity to acquire knowledge, network and get involved within the St. Louis community. To purchase tickets or for more information click here.
#3 UMSL Marketing Club Golf Outing
When: 10/10/15 and 10/11/15, 12:30pm
Where: Creve Coeur Golf Course
Sign up for the UMSL Marketing Club’s Annual Golf Outing and enjoy some outdoor fun before the winter comes. Everyone is invited to play – high handicappers, weekend warriors, scratch golfers, members and guests welcome. Join us for lunch and stay for an afternoon round and networking. Make your reservations early, space is limited!
10659425_10152785509383118_3631733900502392827_n#4 Public Relations Society of America – St. Louis
Crisis Communications: Perspectives on Race Relations
When: 10/13/15, 7:30am – 9:00am
Where: Missouri History Museum
Join us at the Missouri History Museum on Tuesday, October 13, 2015 from 7:30 until 9:00 a.m. for a panel discussion moderated by Reena Hajat Carroll, MSW, executive director of Diversity Awareness Partnership with panelists Denise Bentele, president of Common Ground Public Relations, Johnny Little, president of eLittle Communications Group, and social media expert Liz Sharpe-Taylor. Advance registration is required for this event. No walk-ins will be permitted and all students will need to show their student ID at the door. To purchase tickets or for more details please visit here.
#5 Brand-Building Workshop with Roberto Garcia of Listo Claim Academy
When: 10/10/15, 10:00am and 10/11/15 5:00pm
Where: 515 Olive Street #600 St. Louis
From Roberto Garcia, founder of Listo and former brand manager for Anheuser-Busch, comes a full weekend of interactive workshops focusing on the beginning stages of a brand. How do you build a brand from scratch? How do you break into existing markets or create markets of your own? What are the best, most cost-effective tools for extending your next promotional dollar? Find out during Roberto’s 10-hour seminar. Sign-ups will open soon, so mark your calendars!
To purchase tickets or for more information please click here.
#6 Mid-Missouri PRSA Annual Fall Conference
When: 10/22/15, 9:00am-4:00pm
Where: Columbia, MO
The annual Mid-Missouri PRSA Conference brings communication and marketing professionals together for networking and to learn top trends affecting the industry. Whether your day is spent in state government, healthcare, education or at a local startup, you will take away key points for successful marketing, social content and new tools used to engage your target audience. Meet and learn from other mid-Missouri professionals to gain relevant insight from those sharing similar career challenges and experiences. To purchase tickets or for more details please visit here.
logo#7 Agile Marketing / Content Marketing Bootcamp – Kansas City, MO
When: 10/06/2015, 8:30am-4:30pm
Where: AJi – IdeaLoft, 210 West 5th Street, #103, Kansas City, MO 64105
AJi Software is hosting a one-day Agile Marketing and Content Marketing bootcamp for marketing professionals in Kansas City, MO on October 6th, 2015. This bootcamp will help you and your team answer these questions and others you might have about agile planning and execution. We will break the content planning process down throughout the entire day and split up into groups for more interaction with the tools to ensure you have the time to harness your skills before the day is over. To purchase tickets or for more detailed information please visit here.
What other Digital Events are going on in #STL in October?

2015 St. Louis Design Week Preview: September 19-25

11902468_882834898431459_8219912847161200264_nSt. Louis Design Week originated from a want to inspire and promote the practice of design in St. Louis. From September 19-25, you have 45 chances to “Learn something. Make something. Do Something.” With events all over town, every creative or non-creative can find something up their alley. Here is a small sampling of some of the events you can attend. For the full schedule, visit http://stldesignweek.com/.
St. Louis Design Week Opening Party | Converge with all of the creatives, designers, principals, entrepreneurs, and design fans to celebrate the unfolding of an entire week of all things design! Join us for music, interactive exhibits, installations in the space and schmooze with design luminaries from the community at World Chess Hall of Fame. More Info.
The Sunday Story | The Sunday Story breathes life into one person’s untold story, bringing to life the important lessons and meaningful impacts. The storyteller partners with a team to elevate their story through design, public speaking coaching, and experiential event planning. Think of it as a blend of a religious sermon (with all the lessons but without all the religion), TED (with the same emotional impact but less speakers and data), and an Apple keynote (without the sales pitch). Join us for the Sunday Story and connect with St. Louis’ untold stories. More Info.
The Business of Creativity Panel | We’ve assembled a panel of leaders from a spectrum of design-related businesses to discuss the joys and hangover-inducing challenges of running a creative company. Panelists will share stories of their successes and failures related to attracting new clients, defining expertise, growing a successful business, hiring disgruntled liberal arts majors and more. More Info.
Design’s Role in Social Innovation Panel | Although design’s role is so prevalent in society through day-to-day interactions and global innovations, it can be argued that design is one of the most invisible fields of innovation. Through design thinking and social entrepreneurism, design has the potential to improve global difficulties and challenge human rights and social justice issues. Hear local designers and entrepreneurs discuss how design entrepreneurship can change the social sector, redefine the notion of social entrepreneurship, and be a catalyst for social innovation. More Info.
Women in Design Panel | How does the female perspective help define design today? Join us in celebrating and discussing the many roles women take on in the world of design, from creators to consumers. This one hour panel will bring together several local women from a variety of fields, including fashion, interiors and digital strategy, who will share how their diverse backgrounds, experiences and disciplines have helped shape their careers, their local community and their creations. More Info.

Digital Profile: LaunchCoderGirl

By: Kathryn Todd

launch1So, what is LaunchCoderGirl?

LaunchCoderGirl is an all-women’s coding meet-up. LaunchCoderGirl is part of LaunchCode, a non-profit aimed to create “pathways to economic opportunity and upward mobility through apprenticeships and job placement in technology.” This program allows women to network, learn and create. LaunchCoderGirl offers participants from all skill levels access to mentors and other learners.

Can I be involved without an IS or IT background?

Most of the women attending LaunchCoderGirl are completing Harvard’s CS50 Introduction to Computer Science Course. As the most dropped class at Harvard, this class is available for free and completion shows employers a willingness and dedication to learn. LaunchCoderGirl helps those who complete this course obtain apprenticeships, which usually last 3 months and often result in employment. For those who don’t have a background in IS, this program can help show employers their potential. This meet-up helps those who need help doing the problem sets for CS50, final projects, or those who just want to learn from other coders. Mentors help attendees explore Java, Hardware, SQL, web development, and web design.

How do I learn more about applying existing or newly acquired coding skills?

Every other week, CoderGirl features a speaker who either shares knowledge on coding or speaks about their IT based company. Asynchrony’s CTO Nate McKie recently gave guests an idea of the layout at his company, the general attitude of the company, how to get hired and information on the company’s products. These products include projects for firms like Emerson, Famous Footwear and Warner Brothers. Their project portfolio includes a military mobile field kit that assist troops with communication and problem solving, along with a project titled Navihealth that streamlines Urgent Care patient check in and monitoring.
Check out LaunchCoderGirl on Social
Twitter: https://twitter.com/launchcodergirl
Facebook: https://www.facebook.com/codergirlstl

Upcoming Digital and Social Events in St. Louis – November and December 2014

upcoming stl events

upcoming stl eventsThere have been so many great digital and social events in St. Louis so far this year, and there are still many left before 2014 wraps up. While we all wish we could attend every single event, that is now always possible, so to make the decisions easier here is a run down of the upcoming digital and social events for the rest of the year: Continue reading “Upcoming Digital and Social Events in St. Louis – November and December 2014”