A blog created by UMSL Marketing B.A. and MBA students.
By: Pablo Romero
Twitter has become a major tool for marketing. Whether you are a company big or small having a twitter connects you to people all over the world and it opens communication in a much larger scale than anything seen before social media. Continue reading “Twitter Guide: JetBlue Shows Us How to Tweet”
By: Kathryn Todd
Mike Arnold is the owner of Gus Gus Fun Bus, the winner of our UMSL Digital’s Overall Top Tweep contest. The name “Gus Gus” comes from the fat mouse in Cinderella. Mike finds it fitting as the mouse is “big, awkward, not too bright.” Continue reading “Interview with the Winner of the Top Tweep Contest: Gus Gus Fun Bus”
UMSL Digital Mindshare was looking for a short list of the best Tweeps in the St. Louis region and a short list of the greatest minds, sharing their wisdom in 140 characters or less. Maybe you’ve seen one or more passing by on Twitter.
The UMSL Digital Mindshare #TopTweeps contest kicked off 11/6 and wrapped up 11/26. All Twitter votes were counted by our UMSL #TopTweeps jury. Special thanks to those who voted and our compliments to the nominated! You all did an excellent job and we couldn’t have done it without you!
Now after all the energy, sweating and tweets, we are proud to announce the winners.
Best of Art & Entertainment
@theLunaLounge
Best Local Brand
@stlwinegirl
Best Business Leader
@cat_neville
Best Advocate
@MayorSlay
Best of Sportsball
@StLouisBlues
Best of Fundraising
@steveshotdogs
All Around Best Tweep
@GusGusFunBus
The UMSL Digital Mindshare #TopTweeps contest continues! Nominations are rolling in and our front runners are listed below. Keep up your nominations coming through next week! For details on how to submit your nominations, click here.
Best of Art and Entertainment
Current Front-Runner: Luna Lounge
Best Local Brand
Current Front-Runner: @STLWineGirl
Best Business Leader
Current Front-Runner: @RossPR
Best Advocate
Current Front-Runners: @MayorSlay + @OASISInstitute – TIED!
Best of Sportsball
No Nominations Yet!
Best of Fundraising
Current Front-Runners: @StevesHotDogs + @TenthLifeCats – Neck & Neck!
All Around Best Tweep
Current Front-Runners: @TravisSheridan
Vote our #stevestowergrove best fundraising campaign in #STL in @UMSLDigital‘s #TOPTWEEPS!!! ??? http://t.co/Pi8GBlKN6o ⬅️⬅️
— steveshotdogsstl (@steveshotdogs) November 14, 2014
Someone plz nominate me as a #TopTweeps in the @UMSLDigital poll. Otherwise my 1000’s of Tweets & RT’s are nothing 🙂 http://t.co/xExECHNLdU — Gus Gus Fun Bus (@GusGusFunBus) November 17, 2014
Thanks @DJMichaelWho…Nanoo Nanoo! @UMSLDigital
— Darts & Karaoke (@theLunaLounge) November 15, 2014
@UMSLDigital, my nomination for all around best tweep is @Y98Lance , best traffic guy in the bi state area #TOPTWEEPS
— Alicia Hill (@mshill0909) November 13, 2014
I nominate @markbland as a #TopTweeps for his edgy, informative Twitter feed on #US affairs & the way he engages others. @UMSLDigital
— Mark Fournier (@MarkFournierSTL) November 13, 2014
The Facebook generation, also known as “Generation F,” is a name used to identify those who are growing up in a world where the use of online social networking is second nature. The use of social media sites such as Facebook are seen as forces that will alter the way people develop personal and work related networks. Continue reading “How Generational Values and Desires on Social Media Differ”
Nominations due via Twitter by November 26th!
By Danni Eickenhorst, @STLDanni
As the source for all things social and digital in St. Louis, we at UMSL Digital Mindshare are looking to curate a short (and surely not definitive!) list of the best Tweeps in St. Louis – that is, a short list of the greatest minds sharing their wisdom in 140 characters or less from the St. Louis region.
So, we want to know your votes for:
BEST OF ART AND ENTERTAINMENT
Nominate your favorite artist, band or other creative who is using Twitter to connect with St. Louis. Share folks who are using Twitter as part of their medium or to drive interest in their work.
BEST BRAND
Share your favorite brand using social media in the St. Louis region. Who is using it right? What makes you connect with them? BONUS POINTS for companies that were started or are based in St. Louis.
BEST BUSINESS LEADER
What person – a local thought leader, executive or entrepreneur – is doing it right in your eyes?
BEST ADVOCATE
Which local tweeps are working to use social media for good? This category may include nonprofits, advocates, volunteers and the like.
BEST OF SPORTSBALL
Amateur, college or pro – nominate the team you think makes best use of their Twitter presence! Tell us why you engage with them and how they got you engaged!
BEST OF FUNDRAISING
Did your favorite nonprofit knock a campaign out of the ballpark using Twitter this year – or did you donate to a St. Louis crowndfunding campaign that leaned heavily on hashtags? Whatever it was, tell us all about it!
ALL AROUND BEST TWEEP
What local influencers do you turn to for information in St. Louis? Whose tweets are you subscribed to so that you never miss out?
Nominations are due by NOON on November 26th. All nominations must be tweeted with #TOPTWEEPS and tagged with @UMSLDigital in order to be counted.
The TOP TWEEPS IN ST LOUIS will be featured on UMSLDigitalMindshare.com the first week in December. BONUS: They’ll receive a shiny new badge for their profile or blog and bragging rights until next year!
Everyone is eligible, but you can’t vote for yourself! Let the voting commence!
Ever wonder what your followers on Twitter are most interested in, their demographics or wish you could view your post reach? This was something that was once only available to paid advertisers, but now it is free for all users! Finding ways to measure and boost your impact on Twitter was once a complicated thing to do. Businesses especially had a hard time figuring out who their audience was and how impactful they were. With the Twitter analytics tool anyone has the ability to measure engagement of their tweets, check out the interest of their followers, pinpoint locations of their followers, see how their Twitter cards drive clicks and much more.
This feature is a great asset to those that are looking to improve their personal brand. Users that have been on Twitter for at least 14 days and tweet in English, Spanish, French and Japanese can access a dashboard to analyze their tweets.The main dashboard allows users to see how many impressions their tweets received in the last 28 days and it can be broken down even further to see impressions by hour. This tool makes it possible to see what tweets people are interested in so that users can tailor their tweets to keep followers interested while drawing in new followers. This tool will ultimately help users to better connect and engage with their audience while building their online presence.
Since Twitter users can now see the interests of their followers, they will start to explore deeper into those areas and industries. For example, if Twitter users are finding that a large percentage of their followers have an interest in culinary activities, they may become more interested in the culinary industry. In addition this sparked interest from users will help create more of an interest toward the culinary marketer’s profiles. The key for marketers is to be ready for this change and make sure their information is as relatable as ever to followers so that it will be retweeted and shared.
This change is to ultimately increase engagement on Twitter. An important thing marketers may start seeing is more consumer interaction. It is almost like a domino effect. Since companies with a large following have a great reach, and regular Twitter users like seeing how much engagement they get, Twitter users will start reaching out to brands more and more in order to see their numbers increase. They almost become mini marketers, which allows actual marketers to capitalize on the increased Twitter interactions.
Having a little help understanding Twitter analytics can be usefully. Below are a few resources that can help with understanding and using Twitter analytics to its fullest potential:
This article was written by University of Missouri – St. Louis Social Media Marketing Undergraduate students Desireé Blue. Taylor Bartley, Madevi Biekram, Naheda Dabain, Nicole Nelson, and Montorrius Tobias.
Credibility is the quality of being believed or accepted as true, real, or honest (Merriam-Webster, 2014).
Credibility is an important element to your personal brand because without credibility, people will not trust or believe in you. Continue reading “How-To: Build Credibility through Social Media…For Your Personal Brand”
As of yesterday it is official, Twitter announced that they are now testing a new ‘Buy Now’ button which gives users the ability to purchases items DIRECTLY from a tweet! Continue reading “Twitter Announces the Addition of Buy Now Button”
On Tuesday, Twitter made a big announcement on their blog that would impact advertisers and users alike. Twitter announced the beta test of Promoted Video on Twitter. They began testing their new Twitter Video Cards earlier this year, and reported high engagement and views in their blog post on Tuesday. Continue reading “Introducing Promoted Video on Twitter”