A blog created by UMSL Marketing B.A. and MBA students.
The IS department of the College of Business Administration is co-hosting Global Hack III (http://globalhack.org/) this coming weekend (December 5 – 7) in 222 Social Sciences & Business Building (SSB). GlobalHack is a non-profit organization that fosters talent and innovation in St. Louis through hackathons. Continue reading “UMSL to Host GlobalHack III This Weekend”
Networking has never been a more important part of finding that next job or moving up the corporate ladder than it is now! Join the UMSL Marketing Club tomorrow, December 4th at 4:30 pm for their 3rd speed networking event. Continue reading “Speed Networking Event Tomorrow Hosted By The UMSL Marketing Club”
Have you ever wondered how men and women use social media differently? With social networking platforms having over a billion users it could be difficult to determine how different genders are using it. However, there are a few common uses that have been identified. Continue reading “The Difference Between Men and Women in Social Networking”
Next week, PRSA St. Louis will be holding their annual Digital Communications Summit (formerly called “Tech Day”). The event is hosted by UMSL Digital and will be held at the JC Penney Conference Center on the UMSL campus. This is going to be a must-be-at event for any St. Louis area marketing, advertising, or PR professional. PRSA St. Louis has brought in an impressive line-up of national, regional, and local speakers to discuss the hottest industry topics, including: Continue reading “PRSA St. Louis Digital Communications Summit is Next Week!”
UMSL Alumni JJ Hammond possesses an entrepreneurial spirit often seen in some of business’s biggest leaders, and his passion for technology is almost stronger than his expertise. Hammond currently runs a number of technology-based start-ups including STL Tech Talk, which is the go-to source of technology information for those living in and around St. Louis. Continue reading “Rise of a Tech Star: An Interview With JJ Hammond”
As you know Social Media has opened up a new world of opportunities for companies and individuals alike. But as a company, how can you use it to your advantage? How do you use it effectively? Continue reading “7 Effective Ways To Get More Out Of Social Media Marketing”
Alumni April Mullen, who majored in Art History while attending UMSL, has been a digital marketer since 2007, and specializes in email marketing with 5 years’ experience at Scottrade as an email marketing supervisor. Continue reading “The Future of Email Marketing: An Interview with April Mullen”
Twitter activity was high last Thursday at UMSL’s J.C. Penney Conference Center where the Social@Scale Summit, hosted by Nestlé Purina, was underway. With Purina’s partnership with the University of Missouri – St. Louis’s digital marketing team, the two industries were able to hold an event that started a trending hashtag.
Continue reading “The Next Big Thing: Social@Scale St. Louis”