By Kathryn Todd
The University of Missouri St. Louis’ College of Business Administration is excited to announce plans to build a new building. Private donations reached $21 million and the state matched $10 million of this amount from the Higher Education Capital Fund. Below is an interview with the Dean, Charles Hoffman, discussing this investment and the future of this college. Continue reading “Future of UMSL Business: An Interview with Dean Hoffman”
State of Digital Media Marketing Conference 2015 Takeaways
By: Amy Cabanas
I attended the #UMSL Digital Marketing Media Conference 2015 at The University of Missouri St Louis on April 17th hosted by Professor Perry Drake. Professor Drake sure handled it and then some. When I arrived I was graciously greeted by well-informed volunteers that were able to lead me to my small swag bag and my agenda. I spent a little time walking through speaking to various companies, including people from CIC until it was time to head into my first break out session.
I choose “Marketing Yourself for That Ideal First Job” with Betsy Mack of Technology Partners. It was from 10:00am – 10:50am. I arrived at 9:30ish so my timing was perfect. As a motivated younger professional I felt this would give me an opportunity to learn more ideas on how to market myself better, and learn more about social media. Betsy began with introduction, then jumped right in with discussing how it is important to remember to always be open so that you create strong partnerships which you develop over time. Also by doing this you create your own personal brand with many different aspects and let them evolve as you do. Also, that I should remember that I am an extension of my brand in which I want to represent for when I land my first ideal job.
Speaking of landing that job, she also helped with some etiquette. The follow up is always key on social media sites like LinkedIn. Be authentic and don’t post inappropriate content. Package yourself fully. Betsy also mentioned to not have two version of you, so be real. Networking is key and the need to be uncomfortable means to be successful as well. Go at it alone or with one person. Always follow up and even think about a handwritten letter. Betsy also said to never forget you elevator pitch and I would have never thought to be ready at any time as an important aspect of networking. She also mentioned to remember your audience, as well as, keeping it to a minimum.
Finally, what I took out of this sessions was her checklist:
1. Create a Strong Brand
2. Networking
3. Introduce yourself
4. Connect
5. Follow up, (Twice)
This portion was the most helpful for me, due to this content can be used in all the aspects of looking for a job and even after I land that job. Great speaker if you get the chance to see her, take it, well worth my time.
And then there was Chris Brogan…I was present for his 11:30am keynote speech. He is well known for being an authority on owning your game and boy did he make me feel like, he at least, owns his. Extremely engaging speaker, he had my attention right from the beginning and kept it the entire time. I can honestly say I took less notes and Tweeted less because I was so engaged that at times I almost forgot about my phone, WHAT forgot about my phone, yes! That’s how good he is, Chris went through a brief introduction, of what led him here and why he does what he does, so well might I add. One tag line that did stand out during his 50 mins was, “if we can buy from anyone, why should we buy from you?”
This is a key concept a lot of managers, not just marketing and media manager, need to consider. Another huge light bulb for me was “make your buyer the hero”, great advice to have especially on the sales side. All in all, like I mentioned above, Chris was so engaging and his ability to be such a great speaker was outstanding. This is something I struggle with from time to time, so I paid attention to his movements and how he handled himself on stage. His timing was key and not standing still, made the audience feel more relaxed or at least I did. No surprise he is a successful CEO of Owner Media Group. Oh and then there is the fact that it was just nice to hear an East Coast accent. #homesick
Probably one of my most favorite conferences I’ve been to in over a year!
2 UMSL alumni named to St. Louis Business Journal’s 2015 40 Under 40
More than 750 individuals were nominated for the St. Louis Business Journal’s 2015 40 Under 40 class. Two University of Missouri–St. Louis alumni are among the young professionals being honored. Continue reading “2 UMSL alumni named to St. Louis Business Journal’s 2015 40 Under 40”
Women 2.0 City Meetup St. Louis
54th Annual St. Louis AMA Conference & Agency Crawl
In just a few weeks, on February 20th, is the 54th Annual St. Louis AMA Conference and Agency Crawl. This half-day event takes place at the Anheuser Busch Theatre – Living World at the St. Louis Zoo and will focus on the convergence of best practices, latest innovations and professional connections in real time. Continue reading “54th Annual St. Louis AMA Conference & Agency Crawl”
UMSL Digital Students Mastering the Hottest Skills Reported by LinkedIn
2015 is here! To celebrate the end of a great 2014 and the beginning of an even better 2015, we took a look at how UMSL students are meeting the demand for the hottest job skills. LinkedIn recently published their list of the 25 hottest job skills of 2014 on their blog. Continue reading “UMSL Digital Students Mastering the Hottest Skills Reported by LinkedIn”
Student Feature: Howard Stamps III, marketer in the making
Marketing has shown to be one of the most profitable and essential areas in business. It is the business of promotion and selling products or services, including market research, advertisement, social media, community outreach and more. Having already experienced real-world marketing attributes, enrolling in Intro to Social Media Marketing at the University of Missouri-St. Louis (UMSL), only enhanced his skills. UMSL graduating senior and soon to be Alumni, Howard Stamps III, has embraced the marketing realm from not only in his undergraduate career, but from operations in Fortune 500 companies, in the St. Louis metropolitan area.
Howard took a deeper liking for marketing, as an Information Technology intern for Centene Corporation, in Clayton, MO. As an intern, he interfaced with almost all employees including senior management at both their corporate headquarters, and other company sites. In particular, he had the opportunity to meet the Senior Director of Marketing and Communication, John Lee. Timing and introductions couldn’t have been more perfect for him, as the department was preparing to release all-new marketing products and materials for the company.
“When I would pass through the marketing department, it was always a fun environment,” said Howard Stamps III. “It just always seemed like an upbeat and cool environment to work in. Even the Directors corner office was cool to just observe.”
Having been able to intern for the company throughout the semester, Howard had the opportunity to switch positions and departments, as a Marketing Intern.
To better support this intriguing move, his enrollment in Intro to Social Media Marketing assisted with his social media and website responsibilities.
“Facebook and Twitter, Facebook and Twitter, we need to get that on the sites, was all I was hearing,” said Stamps. “Besides the many press releases that had to be written and uploaded, social media was my baby.”
Having thought to know it all about an effective message when using social media, he was wrong. Danni Eickenhorst, Associate professor for Social Media Marketing department, taught him many skill sets that played majorly in his job success. From minimizing word use, how to effective broadcast message, maintaining brand image and followings. All of which, were used and shown noticeable to the company. With the internship coming to a close due to graduation this fall 2014 semester, he is inquiring to stay on-board with Centene Corporation, to grow and seek more opportunities in the field.
Speed Networking Blitz’s through UMSL
The UMSL Marketing Club recently hosted their fall ‘Speed Networking’ event, at the JC Penney Center last Thursday, December 4th. Similar to speed dating, students rotate down isles of tables every three minutes only talking to recruiters from top local companies versus potential mates. Continue reading “Speed Networking Blitz’s through UMSL”
Announcing the UMSL Social and Digital Media Lab
UMSL Digital is excited to announce the addition of the UMSL social and digital media lab. UMSL’s social and digital media lab is a virtual agency run by graduate and undergraduate students specializing in digital and social media marketing and communications
Our agency is seeking clients for the upcoming winter/spring 2015 semester. All St. Louis based non-profits and startups are welcome to apply. Continue reading “Announcing the UMSL Social and Digital Media Lab”
UMSL to Host GlobalHack III This Weekend
The IS department of the College of Business Administration is co-hosting Global Hack III (http://globalhack.org/) this coming weekend (December 5 – 7) in 222 Social Sciences & Business Building (SSB). GlobalHack is a non-profit organization that fosters talent and innovation in St. Louis through hackathons. Continue reading “UMSL to Host GlobalHack III This Weekend”