By Patricia Knight
Jeff Sieh, Known as “Head Beard” Host for Manly Pinterest Tips and Owner/Creative Director at His Design, Inc. talked to us about visual marketing can be used without being a Graphic Designer. Visual is super important to describe what’s going on in the image that we view or create. Sieh discussed taking the graphics to the next level. He showed us an image of a Barbie doll wearing a shrimp on her head like a hat as a joke to the Australian phrase, “Putting shrimp on the barbie”. A picture of a cannoli dessert on the bottom of the word “I” and top of the word “imagine” to create a pun for the phrase, “I can only imagine”.
- Collect Consistently
Pixar’s Instagram page is the best example of images that related to visual marketing since they are the best storyteller on their platform. Pinterest is a good place to share images to audiences to stand out your pinboards on your page. Taking photos can help you with ideas of storytelling later. Evernote is a great app to collect ideas for images when you’re out and about. Dribbble app is for designers to go get inspired and get hired as creative professionals.
“A mental note is no note at all”
Adobe Capture CC app is used for capturing photos and turning into a scalable vector for use in a logo, illustration, animation, and more. You can even find your typography and capture light and color to turn into beautiful color grading profiles for your images and videos. Font Finder is a cool app where you take a picture or upload from your phone, tap the font that you want to identify and test it out with your own text.
http://Depositphotos.com is definitely a timesaver for finding ideas for content with royalty-free photographs, vector images, stock footage and editorial files available to use for customers that you work with. http://www.Ifttt.com is a website that you can visit to save ideas with connecting all of your different apps and devices, like automatically backing up your photos and sharing them online for you. Thanks to Ifttt, procrastination is Jeff’s main power. SPAR! app gets you to create or join a challenge for goals with your friends, make a proof that you achieved your goal(s), and winners get to split the pot.
- Condense Construction
The site, http://www.Canva.com is great for quick and easy graphics for social media headers and posts. Another graphic site, http://www.easil.com allows you to create awesome Instagram story templates.
Templates are very important for creating images for flyers and signs. Photoshop templates are made in Adobe Photoshop program to create image contents that can include words or phrases.
The websites, www.creativemarket.com and www.mightydeals.com are best for photoshop templates. Creative Market-Scene Creator Mockup is great for adding a photo layer on top of an image background. There are free stock photo sites for people who don’t want to pay for anything, like pexels.com, unsplash.com, and librestock.com, while depositphotos.com and www.123RF.com are the only paid stock photo sites for images that you want to use.
Video templates are created by using Adobe Premiere to create and edit videos with clips. Movable GIF-like ads on Pinterest are the coolest ways to get people engaged like Kohl’s Cash ad that can allow while you’re browsing on Pinterest. The video templates site, videohive.net, and digitaljuice.com have everything that you need to create videos on Adobe Premiere. Wave.video is great for creating Instagram Story with awesome music, watermark, and high-quality video. Slide.ly/promo is a quick video creator whenever you want to share videos to everyone right away.
Free video creator such as headliner.app and Adobe Spark let you create clips and graphics into stunning storytelling videos to share to the audiences on social media platforms. Enlight is a paid mobile app that is used for revitalize colors with two-toned gradients for a retro feel in images and decorative touches with add and customize text, doodle, borders of photos and other cool creative stuff.
Sieh used a self-portrait of himself on one of the image editing apps called FaceTune and use Brad Pitt’s head as a layer image to cover his entire head as an example of using an image layer in a photo. Afterlight 2 have cool filters to edit image brightness and contrast. Instasize app use filters that are similar to Instagram’s filters while you edit photos and videos. Apollo: Immersive Illumination is the only mobile app that allows you to add light sources to your Portrait Mode photos even after the photos is taken.
Enlight Photofox is an app that I personally use that create sophisticated layers by combining photos and re-edit each layer at any time as well as making stunning double exposures and unique designs with graphic elements. Enlight Quickshot mobile app edits any photo and takes photos with a filter like Instagram, but you get to add neat special effects. Enlight Pixaloop mobile app helps you refresh your photos into life with photo element like adding clouds in the sky to move along with animations in seconds and easily created cinematic magic with your images. This app also allows your image to be animated.
Photoshop CC- Workflow is a program to use on the computer to edit images with special filters and layer images to make them unique for audiences to be engaged to your creation. Enlight Videoleap mobile app has cool features like mixing videos to make them creative, adding text and emojis, visually use Hollywood green screen to make Hollywood-level films, and adding fun & artistic effects. Slider by Word Swag app helps you easily turn your photos into a video story, brand your own posts with logo and colors, and twerking your posts to sing with your own music or exclusive TV-quality tracks. You can get access to over a million free photos in this app. Adobe Rush app allows everyone to shoot, edit, share videos with cool features to social channels.
- Combine Creatively
Stephanie Liu works for Lights, Camera, Live as a host and she stands out her creativity by using her image on the computer screen for a graphic advertisement for her Facebook Live show. Colorzilla is a Google Chrome Plugin that allows everyone to use any color that they pick for their brands. The website, Paletton.com is great at letting visitors select any color in the color palette for their graphic images. Adobe Rush is similar to Adobe Premiere, but it’s free to use for everyone who wants to create videos.
“90% perfect and shared with the world always changes more lives than 100% perfect and stuck in your head.”
Sieh also mentioned that image contents don’t have to be perfect, but with excellent quality and having people help you with creating good images can be a good thing. Creating image content can sometimes be hard for some people to do if they didn’t have knowledge of visual marketing.
I learn a lot of different programs that allow everyone to create images and videos to gain audiences to view their social media posts. It was very fun to hear good facts about visual marketing. Go follow Jeff Sieh on Twitter @jeffsieh and connect with him on LinkedIn www.linkedin.com/in/jeffsieh/. You can also visit his website, http://manlypinteresttips.com for podcasts, blogs, and videos about Visual Marketing.