Rob Paul, professor of psychology, has created Nawgan, a brain fitness drink.

Rob Paul, professor of psychology at the University of Missouri–St. Louis, has been a clinical brain scientist for more than 15 years, so the idea of creating something to enhance brain power and memory seemed like a natural progression.

After 18 months of development, Nawgan, an all-natural drink to sharpen the mind, was born. Named with a combination of letters from the names of Paul’s two sons, Nawgan is available in non-caffeinated and caffeinated versions.

It’s a fortified beverage that safely helps the drinker think clearly without feeling jittery. The formula was developed and created by Paul, a resident of Chesterfield, Mo.

“Outside of my work at UMSL, I wanted to create something available to everyone that supports cognitive brain function, and Nawgan does that,” Paul said. “Changes in brain function occur in everyone around age 30 as part of natural development. For some individuals, these changes are mild, such as misplacing your keys or forgetting an appointment, but for others these changes are more pronounced. Therefore, ingredients in Nawgan were selected because they support brain fitness.”

Nawgan supports brain function in several ways: by providing anti-inflammatory and anti-oxidant protection, increasing acetylcholine levels in the brain which is critical for memory and thinking skills and providing structural support to brain cells, Paul said. This is done with the active ingredients of lycopene, vitamin E, alpha-glyceryl phosphoryl choline and citicoline, only found together in Nawgan.  It has no preservatives or artificial colors and sweeteners and is currently available in St. Louis-area Walgreens, Straubs Markets and other select stores.

Nawgan is part of Nawgan Products, a parent company created by Paul and the company’s president and CEO Jim von der Heydt.

Paul’s current academic research at UMSL includes a study on how the brain ages. It’s funded by a $2.7 million grant from the National Institutes of Health. Through an annual exam, neuropsychological assessment (tests of thinking skills) and neuroimaging (scans of the brain), Paul is examining key mechanisms of brain aging.

He has authored more than 150 professional research publications in scientific journals and books. He also has edited two books on brain function and given professional research presentations around the world.

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Jen Hatton

Jen Hatton