The University of Missouri–St. Louis is a public metropolitan research university located in Missouri’s most populous and economically important region. UMSL provides excellent learning experiences and leadership opportunities to a diverse student body through the university’s outstanding faculty, ranked programs, innovative research and community partnerships.
The success of the university – and its students, faculty and alumni – is inseparable from the success of the St. Louis area. No other university brings more to bear on the social and economic advancement of the region than UMSL.
The University of Missouri–St. Louis is recognized by its name and the symbols that represent the organization. Words, colors, the UMSL logo shield and logotype are among the visual tools the university uses to identify and distinguish itself; these tools, used together, enable the university to construct its brand identity.
It’s important that standards be in place to ensure consistency when the university communicates. Consistency helps the university establish a clearly focused and effective brand identity.
The Creative Services team is part of University Marketing and Communications, which is responsible for integrating the university’s internal and external communications. University Marketing and Communications published UMSL Style to help university employees communicate with internal and external audiences in a consistent manner.
UMSL Logos & Graphics
The University of Missouri–St. Louis is recognized by its name and the symbols that represent the organization. Consistency helps the university establish a clearly focused and effective brand identity.
UMSL’s official color is red. The official secondary color is yellow. See section 2, “Color guidelines,” of UMSL Style for information on UMSL colors.
• Pantone Matching System: 201 (red) and 124 (yellow)
• CMYK values: C 7, M 100, Y 65, K 32 (red) and C 0, M 27, Y 100, K 0 (yellow)
• RGB values: R 152, G 30, B 50 (red) and R 234, G 171, B 0 (yellow)
• Web, HTML values: 981E32 (red) and EAAB00 (yellow)
University logo shield and logotype
See section 3, “Logo shield and logotype policies,” of UMSL Style for information on how to use and properly display the UMSL logo shield and logotype.
Visit the Printing Services website to download EPS, TIFF, JPEG and GIF versions of the UMSL logo shield and logotype.
The UMSL Tritons Logo Usage Guide contains information on UMSL Tritons logo usage.
Short URL: https://blogs.umsl.edu/news/?p=44381