The tale of St. Louis ties behind Ameren Accelerator

by | May 10, 2018

Two leaders of the region’s first energy-focused accelerator trace their start before UMSL to boyhood.

UMSL Accelerate Founding Executive Director Dan Lauer discusses the significance of his brainchild, the Ameren Accelerator, during the inaugural startup selection announcement at the Cortex Innovation Community. He’s joined on stage by CEO and Managing Partner of Capital Innovators Judy Sindecuse (center) and Ameren Chairman, President and CEO Warner Baxter. (Photos by August Jennewein)

By Bob Samples, Marisol Ramirez and Sara Bell

Warner Baxter and Dan Lauer first met in the early 1970s as young opponents on the basketball court playing for St. Gregory’s and All Souls in the Catholic Youth Council League of St. Louis. Neither opponent could have ever guessed they would turn their childhood connection into an innovative partnership.

But life had a funny way of tossing Baxter and Lauer on the same team.

They attended the same middle school in the Ritenour School District, and when it came time for college, they shared a path through the University of Missouri–St. Louis and its College of Business Administration, both earning bachelor’s degrees in 1983.

Warner Baxter (at left) converses with Ameren Accelerator interns and UMSL students (from left) Mohammad Aljamaan, Stephen Hanna and Yaniv Dudaie during the Ameren Accelerator selection event.

Out of college, Baxter joined public accounting-consulting giant Price Waterhouse (now PricewaterhouseCoopers) and later transitioned to Ameren, where today he is chairman, president and CEO.

Lauer worked as a banker before his entrepreneurial spirit led him to create Lauer Toys and invent Waterbabies, a have-to-have doll of the ’90s. A serial innovator, Lauer later returned to UMSL to create UMSL Accelerate – an initiative designed to foster entrepreneurism and help bring concepts from mind to market. He’s now the executive director of the program, which has sparked entrepreneurial course development across campus.

When the educational component of UMSL Accelerate started picking up momentum, Lauer began to consider options for an externally focused project – an accelerator. Knowing Baxter’s background and success at Ameren, Lauer’s first call was to the St. Louis-based CEO.

“Warner and I share a passion for creating better,” Lauer says. “The respect we share allowed us to collaborate in advancing how a large energy company and a statewide university system could break new ground together.”

The pitch from Lauer and business college Dean Charles Hoffman piqued Baxter’s interest, giving rise to the Ameren Accelerator – an innovative program powered by UMSL Accelerate, the University of Missouri System and Capital Innovators that assesses, mentors and invests in energy technology startup companies.

The Ameren Accelerator is the St. Louis region’s first accelerator to focus on energy technologies and the first North American corporate accelerator specializing in the energy sector.

“We recognize that our industry is transforming,” Baxter says. “The energy grid of the future is becoming more integrated and complex. The need for safe, reliable, affordable and environmentally responsible energy has never been greater and our customers’ energy needs and expectations continue to rise.

“I saw the Ameren Accelerator program as an opportunity to leverage the incredible expertise brought to bear by Dan, UMSL, the University of Missouri System, Capital Innovators and Ameren co-workers to help us identify and ultimately implement those new energy technologies.”

The accelerator also offers UMSL students paid internships among the startup companies selected for the program. Baxter envisions the interaction among Ameren employees, students and entrepreneurs will help create an innovative culture and attract more talent to work for a regulated utility.

“The Ameren Accelerator is a program that provides students with hands-on experience in the energy industry,” Baxter says. “I want the best and brightest working for Ameren and in our industry in the future.”

Lauer is delighted by the early success of UMSL Accelerate and the Ameren Accelerator. But he’s not surprised.

“This is a great institution and our students are phenomenal,” he says, noting that Ameren and Capital Innovators have signed on for the second Ameren Accelerator.

The 2018 program will run for 12 weeks from June 11 to Aug. 31.

Back on campus, UMSL Accelerate continues its success as well. Faculty welcomed continued growth and development of more entrepreneur-focused courses with sights set on a degree program in the near future.

“We are in the business of teaching,” Lauer says. “Our desire is to engage in the community in meaningful and relevant ways with our corporate accelerator model at the center. In the end, our position is to attract outstanding students from around the world to come to UMSL as a place of entrepreneurship, as a place of innovation.”

With the early success of UMSL Accelerate and the Ameren Accelerator, Lauer envisions scaling the model to a variety of other industries. Until then, he’s thankful for his first team – particularly the thought leadership of Baxter – who helped make the vision possible.

This story was originally published in the spring 2018 issue of UMSL Magazine. Have a story idea for UMSL Magazine? Email

UMSL Daily

UMSL Daily

Eye on UMSL: A day in the life
Eye on UMSL: A day in the life

Students from UMSL’s College of Optometry and College of Nursing participated in a simulation designed to expose them to the complexities of poverty.

Eye on UMSL: A day in the life

Students from UMSL’s College of Optometry and College of Nursing participated in a simulation designed to expose them to the complexities of poverty.

Eye on UMSL: A day in the life

Students from UMSL’s College of Optometry and College of Nursing participated in a simulation designed to expose them to the complexities of poverty.