Consumer behavior has been under the microscope of marketers for years. Determining the buying habits of individuals is big business and many consumers can be deceived by the power of pricing.
LATEST IN big business
Marketing expert talks power of pricing
Consumer behavior has been under the microscope of marketers for years. Determining the buying habits of individuals is big business and many consumers can be deceived by the power of pricing.
Marketing expert talks power of pricing
Consumer behavior has been under the microscope of marketers for years. Determining the buying habits of individuals is big business and many consumers can be deceived by the power of pricing.
Assistant Professor Dan Grossman explores the ‘maybe’ problem
Grossman and his research collaborators found motivated reasoning as one of the root causes of why invitees so often respond to invitations with ‘maybe’ instead of a definitive ‘yes’ or ‘no.’
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