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Marketing expert talks sales tax holiday, Olympics advertising

When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.

Eye on UMSL: Primed to lead

The PRIMED Institute in Character Education’s annual five-day event held on UMSL’s campus is designed for school leaders committed to fostering character development in students.

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