UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.
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National magazine showcases successful ‘I Chose UMSL’ billboard campaign
UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.
National magazine showcases successful ‘I Chose UMSL’ billboard campaign
UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.
CLIMB concludes 11th summer helping area high school students gain hands-on scientific lab experience
The program gives participants a better understanding of what a future in science might look like and helps them see themselves in one of those careers.
UMSL marketers burst the branded search bubble
In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.
UMSL marketers burst the branded search bubble
In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.
UMSL marketers burst the branded search bubble
In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.
National magazine showcases UMSL chief marketer’s proven success
With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.
National magazine showcases UMSL chief marketer’s proven success
With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.
National magazine showcases UMSL chief marketer’s proven success
With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.
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