UMSL CMO Ron Gossen discussed in the article an "ironically old-fashioned" but effective marketing tactic....
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In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to...
With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior...
