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National magazine showcases successful ‘I Chose UMSL’ billboard campaign

UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.

National magazine showcases successful ‘I Chose UMSL’ billboard campaign

UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.

National magazine showcases successful ‘I Chose UMSL’ billboard campaign

May 18, 2015

UMSL CMO Ron Gossen discussed in the article an “ironically old-fashioned” but effective marketing tactic.

Eye on UMSL: Primed to lead

The PRIMED Institute in Character Education’s annual five-day event held on UMSL’s campus is designed for school leaders committed to fostering character development in students.

UMSL marketers burst the branded search bubble

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.

UMSL marketers burst the branded search bubble

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.

UMSL marketers burst the branded search bubble

Oct 17, 2013

In early 2011, marketers at the University of Missouri–St. Louis recognized that advertising on Google and other search engines was becoming more and more important as an advertising vehicle to reach “inquiring” potential students. It was at that time they added “search engine marketing” to UMSL’s traditional media advertising plan (billboards, radio, print) to promote the university’s UMSL Day open house in March.

National magazine showcases UMSL chief marketer’s proven success

With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.

National magazine showcases UMSL chief marketer’s proven success

With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.

National magazine showcases UMSL chief marketer’s proven success

Jul 8, 2013

With just a week to spare, registration numbers for the spring 2013 UMSL Day hovered at about 50 percent of what they were from the year prior. Ron Gossen, senior associate vice chancellor and chief marketing officer at the University of Missouri–St. Louis, knew this because he tracked the metrics daily. And he knew he had to do something to jolt the registration numbers.