Traci Moore, UMSL’s director of Creative Services, walked the students through the process of developing the new logo, unveiled in February.

Traci Moore, UMSL’s director of Creative Services, walked the students through the process of developing the new logo, unveiled in February.
Traci Moore, UMSL’s director of Creative Services, walked the students through the process of developing the new logo, unveiled in February.
Traci Moore, UMSL’s director of Creative Services, walked the students through the process of developing the new logo, unveiled in February.
More than 30 high school students from grades 9-12, representing more than 20 area high schools, attended the weeklong camp.
Designing the new Louie logo was a labor of love for Scott Matthews, co-founder of the St. Louis-based creative agency Tremendousness.
Designing the new Louie logo was a labor of love for Scott Matthews, co-founder of the St. Louis-based creative agency Tremendousness.
Designing the new Louie logo was a labor of love for Scott Matthews, co-founder of the St. Louis-based creative agency Tremendousness.
UMSL mascot Louie high fives students as they arrive at the University Welcome on Saturday.
UMSL mascot Louie high fives students as they arrive at the University Welcome on Saturday.
UMSL mascot Louie high fives students as they arrive at the University Welcome on Saturday.
Campus photographer Derik Holtmann captured activity around campus during the first week of classes.
Campus photographer Derik Holtmann captured activity around campus during the first week of classes.
Campus photographer Derik Holtmann captured activity around campus during the first week of classes.