When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
LATEST IN sales tax holiday
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
Year in review: UMSL continues building for a stronger future
Look back at some of UMSL Daily’s top stories from the past year, including the launch of the UMSL School of Engineering and the naming of the Ed G. Smith College of Business, along with continuing campus transformation.
MORE IN sales tax holiday
LATEST NEWS
- Year in review: UMSL continues building for a stronger future
- UMSL’s newest graduates celebrate their degrees at commencement
- Eye on UMSL: Honored guests
- Worth the wait: Sarah Wirthlin earns degree in music education more than two decades after finishing high school
- UMSL Tritons weekly rewind
- Mechanical engineering grad Max Evets leverages internship experiences into full-time position in Ameren’s new gas generation group
- At Boeing, UMSL alum Eric’el Johnson helps open doors for other engineering students
- First-generation college graduate Alondra Mendez plans to pursue master’s in data analytics after earning bachelor’s in math
- Eye on UMSL: Lifting his voice
- UMSL Entrepreneurship and Innovation Center welcomes newest Anchor Accelerator cohort
