UMSL students Erika Drebber and Megan Ryan won a St. Louis Student ADDY for the newspaper advertising category for this Mini Cooper ad.

The University of Missouri-St. Louis continued its hot streak by taking home four local ADDY Awards at a ceremony held Feb. 18 by AdClub St. Louis at the The Lumen in St. Louis. UMSL students Erika Drebber and Megan Ryan led the way, earning a Student ADDY for the newspaper advertising category with their Mini Cooper ad.

Winning at the local level, Drebber and Ryan will next advance to regional district competition beginning March 19 in Lincoln, Neb. Eight additional UMSL students received certificates of excellence for the categories of promotional video, radio spot and billboard.

“Being a part of the ADDYs and having this honor will set these students apart from other aspiring advertising students as they seek their first job,” said Kristy Tucciarone, assistant teaching professor of media studies at UMSL.

The American Advertising Federation touts the ADDY Awards as “the world’s largest and arguably toughest advertising competition.”

The awards recognize creative excellence in several advertising areas, including sales promotion, direct marking, radio, television and mixed media. The competition is held at three levels, local, regional and national.

In three years of competing, Tucciarone’s students have received 3 local Student ADDYs, 16 local certificates of excellence and one Student Silver ADDY at the regional level.

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Ryan Heinz

Ryan Heinz