William K. “Billy” Busch (2nd from right) spoke to UMSL advertising students about how he built his Kräftig brand from the ground up, and his plan to take the brand nationally. In the photo: (from left) Kräftig brewmaster Marc Gottfried, Kristy Tucciarone, assistant teaching professor of media studies at UMSL, and Gary Prindiville Jr., Kräftig chief operating officer. (Photo by Myra Lopez)