Marketing expert talks Super Bowl commercials
Almost a record-setting 111.9 million viewers tuned into CBS Sunday night to watch Super Bowl 50. Many would say that viewers were just as interested to watch the commercials as they were to see the Denver Broncos take on the Carolina Panthers.
Super Bowl commercials have long been seen as the best in the business. With a high price tag for time slots, advertisers put their best spots into that one night, and viewers tend to expect greatness.
Haim Mano, associate professor and chair of marketing at the University of Missouri– St. Louis, talked about this year’s Super Bowl ads Monday on KMOV (Channel 4).
Mano said the public ranked the “First Date” commercial starring actor Kevin Hart for Hyundai as the best, but that there were not many standouts.
“This year most of us were moderately whelmed, not overwhelmed, not underwhelmed but moderately whelmed,” Mano said to KMOV. “It was not a great year. There were not many great commercials.”
Short URL: https://blogs.umsl.edu/news/?p=61143