Using social media platforms and posting information about our lives is part of a daily routine for most people.

However being so social and forthcoming with information can work against us, and also opens us up to becoming victimized.

Perry Drake, assistant teaching professor of marketing at the University of Missouri–St. Louis, talked to KMOV (Channel 4) about a local woman who’s name, phone number and photo was used to create a fake Facebook page in order to embarrass her.

Drake is an expert in social and digital marketing, data mining, visualization and analytics, marketing test design and marketing measurements.