Consumer behavior has been under the microscope of marketers for years. Determining the buying habits of individuals is big business and many consumers can be deceived by the power of pricing.

Consumer behavior has been under the microscope of marketers for years. Determining the buying habits of individuals is big business and many consumers can be deceived by the power of pricing.
Consumer behavior has been under the microscope of marketers for years. Determining the buying habits of individuals is big business and many consumers can be deceived by the power of pricing.
Consumer behavior has been under the microscope of marketers for years. Determining the buying habits of individuals is big business and many consumers can be deceived by the power of pricing.
Nichols is investigating proteins linked to inflammation in the brain that occurs as part of the neurodegenerative disease.