When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
LATEST IN emotion
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
Marketing expert talks sales tax holiday, Olympics advertising
When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.
Master’s student Sarah Boslaugh continues lifelong education through study of economics, philosophy
Boslaugh already held a PhD in measurement and evaluation when she decided to return to school at UMSL.
MORE IN emotion
LATEST NEWS
- Master’s student Sarah Boslaugh continues lifelong education through study of economics, philosophy
- Professor Laura Westhoff’s students look for evidence of hope throughout history and today
- Nursing PhD graduate Nwanneka Okere studies how social media data can enhance traditional drug safety monitoring systems
- UMSL celebrates Martin Luther King Jr. holiday with music and thoughtful reflection
- Melinda Adams named chief human resources officer and associate vice chancellor for human resources at UMSL
- Eye on UMSL: Welcoming new Tritons
- UMSL Tritons weekly rewind
- Jarad Perry settling into new role at Mastercard after completing master’s degree in cybersecurity
- UMSL in Motion: Meet UMSL Global orientation leaders
- Explore Orlando with UMSL alum LaVell Monger
