As an aspiring hip-hop artist, Gregory Ballard Jr. knows firsthand how tough it is trying to make a name for yourself on the St. Louis music scene. He also knows that building buzz is paramount to achieving that goal.

As an aspiring hip-hop artist, Gregory Ballard Jr. knows firsthand how tough it is trying to make a name for yourself on the St. Louis music scene. He also knows that building buzz is paramount to achieving that goal.